The 6 Most Common Twitter Mistakes Small Businesses Make


Whether you are new to Twitter, having a hard time getting into a rhythm, or are wondering if being on Twitter is even worthwhile for your small business, read on.

If you’re new to the social media channel, this guide will help you avoid some common Twitter mistakes small business make. If you’re already on it but failing miserably, these tips should help you up your game.

No matter what, remember: Focus on sharing super interesting and relevant stuff (more on why below).

OK, here are the most common mistakes and how to avoid them:

1. Not using Twitter

Believe it or not, Twitter’s user base is growing, and its users are smart and rich. According to a study released by Pew Research:

The service has seen significant increases among a number of demographic groups: men, whites, those ages 65 and older, those who live in households with an annual household income of $50,000 or more, college graduates, and urbanites.

So basically, use Twitter. It’s good for you.

2. Not writing a compelling “about”

You have 160 characters to make a great impression in your “about.” Instead of saying what you do, say how you help people/the value you bring to the table. Include a link to your website, and hashtags for the topics you tweet about. For your profile pic, use your company’s logo.

3. Not tweeting enough

According to Dan Zarrella’s research in The Science of Marketing (a great book, by the way), the accounts with the most followers tweet 22 times per day. Before you run away screaming in the other direction, there is a corollary that will make you feel better.

Dan also pointed out that these accounts were simply retweeting interesting information rather than replying to tweets. The takeaway: Retweet a lot. Twenty-two times a day is probably overkill for your small business, so try a handful a day. Keep up a consistent pace, and people will come to rely on you for information.

4. Not sharing photos

We live in a visual world, and that’s just as true on Twitter as it is on any other social media network. Tweets that include an image get 47% of all engagement on the social network according to analysis by SocialBakers. (If you’re curious, here’s the remaining breakdown: 28% goes to text, 23% to links, 2% to videos.)

5. Not writing short tweets

Yes, I know that 140 characters is already short, but here’s the reasoning behind writing even shorter tweets: When someone wants to RT (retweet) or MT (modified tweet), they have space to add their own commentary.

If they don’t have room to add their own comment, do you think they’re going to take the time to edit your tweet? Nope – they’ll just move on to the next one.

6. Not researching hashtags

Don’t become a #twitterfail case study. Do your homework before you start using a hashtag for a campaign or even on a regular basis. Does it already exist? Can it be misconstrued? Is it easy to hijack? If you are creating a hashtag for your brand, make it very specific to your brand so there is little room for an #epicfail.

Got additional questions on how to best use Twitter? Ask them below – I’ll do my best to answer!


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