The best online products to sell in 2024

7 MINS
Web.com Team

Choosing what to sell and selling products online are tough feats for first-time entrepreneurs. While it’s true that you can sell practically anything online, it’s important to remember some products sell better than others.

This guide is designed to help you choose which products to sell, as well as some of the basics to help you get started with products for your eCommerce store. There are a few different metrics for product selection — popularity, market saturation, cost, and personal affinity. As you go through the list, narrow down your options until you find your perfect product range.

How do you know if a product is popular?

First things first: you need a product that’s popular; one where demand is high. There are a few ways to know which products are selling and which aren’t, but it’s always best to use a method backed by data:

1. Check selling trends

What are the best sellers on other retail sites? What products are other retailers promoting, and which ones are they struggling to unload? A good place to start is the Amazon pages for Best Sellers and Movers & Shakers; but eventually, you’ll want to focus on a target audience and look at more specific marketplaces or your direct competition.

2. Track SEO trends

What products are online shoppers searching for? SEO keywords and product searches are extremely useful in discovering new trends before your competition does. They’re also good for validating your gut instincts. If your budget is too tight for a paid SEO tool, the free Google Trends can help in your business’s early stages. Google Trends data shows you the search queries that people make on Google every day. This can give you ideas of the products that are on trend today.

3. Test consumer preferences

If you’re trying to find out what your shoppers want, just ask. Learn your shoppers’ preferences through split-testing, on-site surveys, or traditional market research like focus groups and interviews. Looking for something less formal? Sometimes starting a conversation on social media can get customers to open up about pain points and unfulfilled product needs.

4. Check social media trends

Social media is a good place to find trending products online. It’s filled with reels, posts, and videos from both people and influencers that rave about a new product. This is your perfect opportunity to hop on the trend and start selling that product on your online store. Trending products are usually found on social media platforms such as Facebook, TikTok, and Instagram.

However, this doesn’t automatically mean you’ll start selling carelessly; yes, the product is popular, but that product has to be something that you want to sell and you know that would benefit your future customers.

5. See online reviews

Online reviews help potential customers make decisions about whether they should purchase a product or not. This gives them an insight into how the product actually looks like once it’s used. Lastly, online reviews help you determine whether the product lives up to its hype online.

How to avoid market saturation

When you discover a promising trend with the methods above, remember that it’s not always about what’s most popular. After all, the most popular products have the most competition. Really, success is about what’s popular with opportunities.

Most of the top product markets are already saturated by now, so one of the challenges of online retail is finding a foothold. That’s particularly difficult for new sellers with unknown brands and little capital, which is why most focus on one or two key niches to start.


A niche is basically just a highly specialized market. Everyone likes music, but only a smaller, dedicated group of people like Mongolian Throat-singing Metal, making it a niche.


Examples of niche products to sell online:

  • Health and fitness products
  • Pet products
  • Gaming accessories or products
  • Fashion accessories
  • Cosmetics
  • Traveling products
  • Smartphone accessories

Niches work well in ecommerce because:

  1. Drastically reduce the competition.
  2. Allow you to cater your marketing and advertising campaigns to a specific audience rather than mass appeal.
  3. Reduce risks in new product choices or policies because you have a better idea of what your customers want.
  4. The online space allows you to sell over greater geographical distances, so it’s easier to attract enough niche customers to sustain yourself.

Before unveiling your new online store, it’s crucial to know how to choose your niche. Just like deciding what to sell online, you need to factor in a potential niche’s demand, saturation, and whether or not it suits your budget.

How to choose products to sell within your budget

When picking what to sell online, you’re limited by what you can afford. Having an ecommerce site has its own business expenses, so make sure you can cover the special costs of whatever products you choose. Specifically, look at:

Storage fees

It costs money to store inventory, and even more when that inventory doesn’t sell. Consider the cost of warehouses and storage space, as well as their maintenance — some products require extra care, like security measures or precise temperatures. Services like Fulfillment by Amazon (FBA) charge by cubic feet of space, so larger products cost more to store.

Logistics

Shipping costs or logistics have always eaten a chunk of online retailers’ profits, even before free shipping became the norm. Ensure you have an efficient shipping network setup, either self-fulfilled or 3PL. Alternatively, you can use a dropshipping model and not worry about storage or shipping at all — but this takes a much smaller cut per sale.

Product sourcing

Product sourcing is how you get your products, and their acquisition cost directly affects your markup and profits. There are a variety of product sourcing options, from wholesale to private labels to reselling discounted products from Walmart. Read through the best product sourcing strategies to find the perfect fit for your budget and management style.

A female carpenter is working while a male colleague looks over.

What to sell online that suits you personally

Lastly, don’t forget to factor in yourself. We all have our own personal strengths and weaknesses, areas of expertise, and blind spots. As the person in charge of selling, use yourself as a resource, and leverage your own talents.

Choose products you’re passionate about

You can’t fake passion. If you’re selling something just based on the numbers, you’ll miss the key selling points that make it attractive to shoppers. It’s better to sell something that you personally would want to buy — that way, you’ll know how to sell it.

Choose products you’re knowledgeable about

People passionate about Harry Potter don’t know magic — just as important as passion is good old-fashioned know-how. You should choose a product category you understand well — with recognizable trends and familiar competition. You’ll do exceptionally well if you know about the behind-the-scenes areas like manufacturing and ingredient sourcing.

Choose products that fit your management style

There’s no one right way to run an ecommerce business. Some sellers might want to micromanage every detail along the supply chain; others might want to focus solely on online sales and marketing and leave the logistics up to the manufacturer. It doesn’t matter which management style you choose, as long as it works for you and your business model.

Choose products that answer a customer’s pain point

The main reason for a person’s online shopping or shopping at retail stores is that they’re looking for a solution to their problems. If you can provide answers to their problems, you’ll attract a customer and eventually make them loyal.

Choose products with consistently high-profit margins

Profitable niche products are an example of this. Because they answer a particular demand and have less competition, they bring a high return on investment (ROI) that’s crucial for your online business growth. Some examples of products with high-profit margins are children’s products and candles.

The dropshipping business is also a business with a high-profit margin. This is when you don’t need to keep an inventory of the products that you want to sell online. Instead, a third-party supplier handles the purchasing, storing, and shipping of all the products. When done right (i.e., the cost of goods, the niche that you’re in, etc.) it can be a profitable business for you.

Get your own online store today!

Choosing your products is one thing — you must factor in marketing, sales strategy, branding, customer relations, and site design before you can start selling products online.

These are what attracts your customers, what makes them stay on your ecommerce store, and what makes them push to make a purchase. In short, it’s a union of things that make up your online store.

Site design, as mentioned, is crucial in influencing your customer’s purchasing decisions because it impacts how they perceive your brand and how positive their user experience is. Hence, we encourage you to build your online store with Web.com. Our drag-and-drop store builder makes web design a breeze. Take a look at our plans now and choose which one suits you best. You may also contact our representatives if you need more assistance.

  • Web.com Team

    Our goal is to be your go-to partner in today’s always-on digital world.

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