Key takeaways
- Where you sell matters just as much as what you sell.
- A little market research goes a long way in finding products people actually want.
- Trending products are great, but picking the right niche helps your store stand out.
So, you want to start selling products online? Good for you! Finding the right products to sell is an exciting first step. Any product can be posted online, but selling it? That’s where the real challenge lies.
Should you go for something trending or something you truly believe in? Why not both?
In this guide, we’ll help you choose the best products to sell online and show you how to select the right one for your audience. We’ll also cover how to market them effectively. Plus, we’ll introduce you to the hottest trends in 2025 and help you tap into the booming world of eCommerce and online shopping.
Tech gadgets & accessories
Tech gadgets and accessories are always in demand, especially during the holiday season. The global mobile phone accessories market alone is set to reach $148.81 billion by 2030, which reflects the ongoing demand for mobile-related products. With influencer marketing driving much of this growth, consumers are eager to upgrade their devices and grab the latest gadgets.
In addition to smartphone accessories and screen protectors, here are a few more trending products in this space:
1. Smart home devices
Smart home devices are taking off as more people look for ways to automate their homes. They make daily life easier and more efficient. For example, you can control the thermostat from your phone, check security cameras while you’re away, or adjust the lighting with just a voice command, these products.
Over 57% of U.S. households are already making their homes smarter, and that number is only going to grow. This means there’s plenty of opportunity for retailers to step in and offer products that can help automate and streamline people’s lives.
A Google trend analysis of charging docks searches in the U.S.
2. Wireless charging docks
Wireless charging docks are a handy addition for mobile device users. With cords out of the way, they make charging quick and easy. Simply place your phone on the dock, and it’s ready to charge.
People love convenience, and it even encourages a little screen-free time. Since moving the dock can be a hassle, users tend to leave their phones on it and take a break, which many appreciate.
With phones being such a central part of daily life, wireless charging docks are a solid product to consider selling.
A Google trend analysis of portable projectors searches in the U.S.
3. Portable projectors
Portable projectors are gaining popularity as people look for flexible entertainment options. From camping trips to outdoor movie nights or simply moving between rooms, these projectors make it easy to enjoy a big-screen experience anywhere. People love portability. With a portable projector, there’s no need for a bulky TV or a fixed spot.
4. Smart wearables (smartwatches, fitness trackers)
Smart wearables, like fitness trackers and smartwatches, are becoming a big deal as more people look to stay connected and monitor their health. About 34% of Americans already use these devices to track things like activity, sleep, and overall wellness.
What makes wearables so popular is how they combine practicality with style. They let users keep tabs on their health while also offering a sleek, techy look.
As the demand for wearables continues to grow, retailers have the chance to offer features like sleep tracking, heart rate monitoring, or fitness-focused options for different activities.
Home & kitchen essentials
Home and kitchen essentials have always been a staple, but their popularity skyrocketed during the pandemic. As people were forced to stay home, cooking became a safer, more reliable option compared to ordering in. Even as restrictions eased, many have continued embracing cooking at home for health, convenience, and sustainability.
U.S. homeowners spent an average of $13,667 on home improvement projects in 2023. This marked a 6% increase from the previous year, showing just how much money people put into their homes.
Here are some trending products within this category worth considering for your store:
5. Air fryers
Air fryers are a healthier alternative to traditional frying. They let people enjoy crispy, flavorful food with little to no oil. They’re perfect for anyone looking to eat healthier. Apart from frying, they can bake, grill, and roast, giving users a lot of cooking options in one compact device.
By 2023, nearly 60% of U.S. households said they have one. This just shows how much people love them. With more people prepping meals at home, it’s clear the demand for air fryers will only go up. Retailers can tap into this growing trend by offering affordable, high-quality models that are easy to use and help people cook healthier meals at home.
6. Reusable kitchenware
Reusable kitchenware is becoming the go-to choice for eco-conscious consumers. Silicone bags and stainless-steel straws help reduce waste while keeping kitchens organized. Consumers are now picking sustainable alternatives to single-use plastics, raising attention towards this product category.
The global market for sustainable kitchen products is set to reach $85.7 billion by 2030. So, if you want to be an eco-friendly retailer, this could be for you. They’re stylish, practical and durable. Plus, sustainable lifestyles are really in hype right now.
7. Ergonomic chairs
More professionals are looking to work remotely, with nearly 60% wanting to work from home at least part-time. This shift has created strong demand for comfortable and sustainable products, with ergonomic chairs at the top of the list. These chairs reduce strain on the body and have been proven to increase productivity.
This demand isn’t limited to home offices. Traditional offices are also embracing ergonomic chairs as people focus more on comfort and well-being.
Ergonomic chairs are becoming more inclusive too. Features like wider seats and adjustable armrests cater to various body types and abilities. With a projected 7% growth in 2023 and a value of over USD 10 billion, there’s clear opportunity for retailers.
Fashion & accessories
Fashion and accessories are always great product ideas. While they’ve always been timeless classics, there’s been a shift in how people approach these items. Comfort, sustainability, and fashion are now at the forefront of trends. People are looking for products that not only look good but also feel good and align with their values.
Here are some trending fashion and accessory products that meet current consumer demands:
8. Athleisure wear
Athleisure wear has quickly become a go-to choice for everyday wear, moving far beyond the gym. Pieces like leggings, hoodies, and other comfy yet stylish options are in high demand. Google Trends data shows that people are drawn to athleisure for its perfect blend of style and comfort. Even big brands are getting in on the hype.
It’s now a staple in pop culture, with influencers helping to push its popularity even further. In fact, athleisure has even evolved into more formal styles. It’s practical, comfortable and fashionable. Now who wouldn’t want that?
9. Sustainable clothing
Sustainable clothing has only grown in demand, and it’s easy to see why. More brands are using bamboo and organic materials to create breathable, eco-friendly shirts that don’t compromise on comfort. In 2024, 67% of shoppers actively sought out these types of products—and that number isn’t slowing down.
10. Personalized jewelry
Jewelry is timeless, but with so many options available, consumers are seeking unique, personal pieces. Personalized jewelry like custom name necklaces, engraved bracelets, or birthstone rings lets customers create accessories that make a statement while still honoring the classics.
For small business owners, this trend presents a great opportunity. Personalized jewelry is in high demand and affordable to produce, making it a breeze to sell.
Health & beauty
The health and beauty industry has changed a lot as people become more aware of what’s in their products. Case in point: concerns about harmful ingredients and the growing demand for anti-aging solutions are an emerging market waiting to be tapped into.
Consumers want products that not only make them look good but also match their health-conscious values.
That said, here are some trending health and beauty products gaining popularity among consumers:
11. Skincare tools
Skincare tools like facial massagers have become increasingly popular as people look to manage their routines at home. They help save time and money by cutting back on spa visits.
Many of these trending products also help with mindfulness activities. They give time to take a pause from daily life. With portable options now available, skincare tools are more accessible than ever too.
12. Wellness tech
People focus on self-care a lot now, and wellness tech tools meet this need perfectly. Products like white noise machines and sleep trackers help with relaxation, better sleep, and stress management. Not sure they sell? Well, the numbers don’t life. The global wellness economy reached $6.3 trillion in 2023 alone. Think of how much bigger it’ll get down the line. This makes wellness tech a solid addition to your online store.
13. LED face masks
LED face masks are a hit in the beauty world because they simplify skincare while saving time and money. Instead of layering multiple products or booking regular spa treatments, people can use one device to tackle acne, fine lines, and uneven skin tone—all from home.
The best part? They’re not just for skincare enthusiasts. More people, including men, are getting into skincare. This means these products have an even larger audience than before. Online retailers can market LED face masks as a convenient upgrade to any skincare routine, perfect for any beauty-focused stores.
Eco-friendly & sustainable products
A greener choice is good for the planet and even better for business. More people are looking for ways to reduce their carbon footprint. That’s why the demand for eco-friendly products keeps growing.
The good news? 80% of consumers are willing to pay more for sustainable options, and it really shows—eco-friendly products are selling 2.7 times faster than their conventional counterparts.
14. Biodegradable items
Sustainability isn’t just a trend. More people are making it part of their lifestyle and looking for biodegradable alternatives in everyday purchases.
But finding these products locally isn’t always easy. That’s why selling them online is a smart move. It gives sellers a global reach, especially in areas where eco-friendly options are hard to find or overpriced.
The demand keeps growing every year, making it a solid business opportunity. In 2023, the market hit $88.52 billion, and it’s expected to reach $137.32 billion by 2032.
15. Compostable packaging products
The world is producing a lot of waste, and businesses everywhere are making the switch to compostable packaging to cut plastic use and meet sustainability goals. Unlike plastic, it breaks down naturally, so customers can toss it without worrying about landfills.
From food service to retail and ecommerce, brands are prioritizing greener options, and the demand shows no signs of slowing down. The market is already worth $74.01 billion and growing. Selling products like this is great for any ecommerce store looking to meet the demand for sustainability.
16. Bamboo toothbrushes / Electric toothbrushes
People are paying more attention to what they use daily, and toothbrushes are no exception. With dentists recommending a new one every three to four months, demand is always high.
Many consumers are switching to bamboo toothbrushes to cut plastic waste, while others prefer electric toothbrushes, which reduce waste by only replacing the brush head. Both options appeal to health-conscious and eco-friendly buyers. They’re good for any ecommerce store looking to sell practical, repeat-purchase products.
17. Organic family care products
More people are choosing organic products to protect their families from harmful chemicals found in everyday essentials. Parents and pet owners want gentle, natural alternatives they can trust.
This shift is fueling major growth, with online sales growing at a projected 11% rate as more shoppers look for safer options from the comfort of home.
Home & family essentials
People are looking for practical solutions to make life easier at home. Convenience and functionality are now driving purchase decisions. As online shopping continues to boom, selling products in this space presents a great way to tap into a market that values efficiency, family time, and smart living.
18. Robot vacuum cleaners
Time is valuable, and automation helps people make the most of it. That’s why robot vacuum cleaners are in high demand.
In 2023, vacuum cleaner sales for home use hit $1.9 billion, which accounts for 61.5% of the market. With smart home tech growing and busy lifestyles driving demand, eCommerce stores have a solid opportunity to sell products that save time and effort with little to no hassle.
19. Educational toys and games
Parents want to reduce screen time and bring back hands-on learning. A study showed that playing with real toys lessens the desire for screen time and prevents tantrums in children. Educational toys keep kids occupied without phones or tablets, providing fun and interactive experiences for the whole family.
With parents focusing more on meaningful activities, selling educational toys and games is a smart move for any online store. It’s a growing market that’s eager to make a positive impact on kids’ development
20. Family planners and organizers
Between work, school, and daily life, staying organized is harder than ever. That’s why planners and organizers are a hit. They help families manage schedules, track goals, and even preserve memories.
From stylish wall planners to personalized journals, these products fit the rising trend of purposeful or “slow living” and sell extremely well during the holiday season.
Pet products & accessories
Pets are part of the family, and people are happy to spend more to keep them healthy and happy. With 66% of U.S. households owning a pet, the demand for smart pet devices, organic pet food, and grooming tools will rise.
By 2023, this industry is set to grow by 15% annually. This projection goes to show that there’s a great space for eCommerce stores that support this cause.
21. Smart pet devices
Pet owners want smart solutions for keeping their pets safe and happy. GPS trackers give peace of mind by keeping pets safe, while automatic feeders ensure they’re fed on time—even when their owners aren’t home.
Additionally, certain pet products can be hard to find in stores. This makes it a strong category for eCommerce stores looking to expand their product catalog with convenient, in-demand solutions.
22. Organic pet food
People are getting pickier about what they eat, and that mindset extends to their pets. With no artificial additives or harmful chemicals, organic food has become many pets owners’ go-to-choice.
The organic pet food market is already valued at $2.3 billion. Inevitably, this creates a great space for an established brand or new sellers to offer premium, natural options that keep pet parents coming back for more.
23. Pet grooming tools
Grooming isn’t just about looks. It’s about keeping pets happy and healthy. From de-shedding brushes to nail grinders, pet owners want all the tools they need for at-home care.
The pet grooming industry is set to hit $14.5 billion by 2025. This makes this product category a steady stream of repeat buyers for any online store.
How do you find the best products to sell online?
Choosing the right products for your eCommerce business isn’t something to take lightly. To succeed in a competitive market, you need more than just trends. You need products with high demand and lasting value. This means understanding market dynamics and identifying what potential customers are actively searching for.
The good news is that 81% of people go online to find what they need. This makes it easy to track demand. Plus, there are plenty of resources available. Social platforms monitor trends now too. So, if your products aren’t on their radar, you could be missing out on sales opportunities.
Here’s how to spot trending products that have real potential:
Scout the competition and conduct market research
Checking out the competition is a smart move. There’s a lot to learn, and it all counts as market research. Amazon’s Best Sellers and Movers & Shakers lists are great places to start, but don’t stop there—explore on your own too. If you see trending products running low or selling out fast, that’s a good sign they’re in demand.
Just don’t skip the reviews. They’ll clue you in on whether a product has actual issues or if it’s just that popular. A little digging now can save you from adding something to your store that customers might regret buying later.
Use social media and Google trends
Almost everyone uses social media and Google, which makes them great for identifying trending products. Both platforms have algorithms that show you what people are searching for or talking about most. They provide general insights, but if you know how to use them, you can uncover some valuable search trends.
Google Trends is a great free tool to utilize. It’s simple to use, too. You just need to put in a niche or product category you’re interested in, and it’ll show you which items people are searching for. It’s a fast and easy way to spot what’s trending in your area of interest.
Social media platforms like Instagram and TikTok can also tell you what products to sell. Simply, follow hashtags, influencers, and top accounts to see what products are catching people’s eye. Just keep in mind that trends move quickly, so take a moment to see if the excitement has staying power.
Test consumer preferences
There’s no better way to know what sells than to ask your audience directly. Run surveys, social media polls, or focus groups to get real feedback on the products they’re most interested in. Understanding their preferences will help you choose products that have a higher chance of success.
Once you’ve done market research and narrowed down your list of potential products, take a look at what competitors in your niche are selling. Who are they targeting, and what’s working for them? This will help you understand demand and give you insights into how to position your products effectively.
Where to take your online business
Once you find trending products that align with your brand, the next step is choosing where to sell them. Consider your goals, target audience, and eCommerce business strategy to find the best fit for boosting your online sales and growing your business.
There’s more to consider than just listing products. Can you offer competitive prices on that platform? Will shipping costs eat into your profits? How flexible is your marketing strategy?
Finding the right fit means weighing these factors and choosing a platform that works with your product ideas and brand.
Post your products on social media
Social media platforms like Facebook, Instagram, and TikTok are the best way to sell online quickly. They make it easy to list products, connect with customers, and grow a brand all without needing technical skills. There are no platform fees unless you pay for ad marketing, and with the right marketing strategy, you can turn followers into loyal buyers.
For many new sellers, social media serves as their first online storefront. It’s the easiest way to gain exposure before expanding. You’ll need a solid social media and email marketing strategy to stay on top though. Content can get buried fast, and these platforms often target a local audience unless you actively expand your reach.
Sell on online marketplaces
Online marketplaces like Amazon, eBay, and Etsy make it easy to start selling online without the hassle of setting up your own store. They bring in ready-made audiences, so you don’t have to work as hard to attract buyers. Plus, they handle payments, shipping, and customer service.
The trade-off? These platforms charge various fees, including commissions, transaction costs, and shipping fees, which can cut into your profits. While you can still build a brand, your store runs under the marketplace’s rules, so there’s less control over customization and customer experience.
Build your own website
Building your own eCommerce website offers unparalleled control over your brand and operations. You set the rules, choose payment options, and manage customer interactions without external constraints. While banks or payment processors may charge fees, you avoid the commission fees typical of third-party platforms.
Best of all, you can centralize your online presence by integrating your website with social media platforms, email marketing campaigns, and even online marketplaces. This not only streamlines your operations but also builds customer trust.
From product ideas to profit: What’s next?
So, we’ve talked about finding the right products and the best ways to sell online. Now that you’ve got plenty of ideas, it’s time to take the next step.
Social media and online marketplaces are great places to start, but if you’re serious about building your brand and growing your business, having your own eCommerce site is the way to go.
When you’re ready to make it happen, Web.com has everything you need. With easy drag-and-drop tools, stunning templates, and an AI website builder, you can launch your online store and start selling in no time.
Best products to sell online FAQ
Popular choices include tech gadgets, fashion, beauty, eco-friendly items, and personalized products. Watch for trends and find one that matches your interests. It’s easier to market what you’re passionate about. If you’re still exploring, check out different product categories to see what fits your brand.
Nothing is truly easy to sell, but digital products and dropshipping are more convenient than physical products. Digital downloads (like templates or eBooks) have no inventory or shipping concerns, while dropshipping lets you sell without handling storage or fulfillment. You simply facilitate orders and customer service.
Consumers are becoming more conscious of sustainability, health, and convenience. This is driving demand for eco-friendly products, wellness tech, smart home devices, and personalized items. People want sustainable alternatives, tools that improve their well-being, and custom products that fit their lifestyle. Keeping an eye on these trends can help you find profitable products with long-term demand.
Simply type in a keyword or product idea to see how interest has changed over time. Compare different terms, check regional demand, and spot seasonal trends to find products with consistent interest. Using Google Trends regularly can help you stay ahead of the competition and choose profitable products.
It depends on where you are on your journey. If you’re just starting out, social media and marketplaces help you test the waters with little upfront cost. But if you already have a clear vision of your products and brand, building your own website is the best way to scale, gain trust, and maximize profits.
