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How to write blog posts that engage your readers

7 MINS
Diana Alcanzar

Information in today’s day and age has become very accessible to everyone. If you want to look up something, all you have to do is head on to a search engine and enter a prompt. A blog post is one of the most reliable sources of information that you can find on the internet today. It provides informational content in a certain niche to provide readers insights about a certain topic. But how do you really start a blog post? We’ve compiled helpful tips and insights below to help you start.

How to write a blog post

The key to a great blog post is establishing a step-by-step plan first on how to execute your blog post effectively. Follow these steps on how to write blog posts on your website.

Set up a blog section on your website

When setting up your business blog, you should arrange its home first. Ideally, your blog should live on your website and serve as a driver for attracting more visitors. Next, choose a content management system that integrates smoothly with your website (WordPress, for example) that’s provided by website builders.

Determine your topics

To develop blog topics, begin by identifying your audience. The best blog topics are the ones that are best for your customers. At the same time, you will want to select a blog topic that interests you. If you are excited about the topic, chances are your readers will be, too. For blog ideas, reach out to your customers and prospects through email and social media to ask them what they need help with and how your business can solve their challenges.

However, if you want to highlight your products or services, you can center your topics around these and explain how they can solve the problems of your target audience. On the other hand, you can also create content based on current events. Be aware of the issues of the day and the seasons coming up.

Create an outline of your topic

A good outline helps you write a blog post smoothly. It will kick-start the writing process, organize your thoughts, ensure you are not missing any key elements, and ultimately make it easier for your readers to understand. With an outline, you will be able to weigh the real value of your blog post before writing it entirely. Most quality blog posts require research, and a basic outline can be a storage spot to insert notes, statistics, reminders, and links. 

A simple, effective outline should include a headline, content or lead summary, key sections with supporting information, and a conclusion. If you are committed to blogging on a regular basis, crafting a content calendar and a blog outline are fundamental tools of the writing trade. In addition to helping you create strong content and staying organized with your thoughts and ideas, it will also reduce time, worry, and stress.

Hook your readers upfront

The title and the lead or opening paragraph are your chance to capture your readers’ attention. The title should provide a straightforward idea about what your content is about. Further, your lead or opening paragraph should pique your readers’ interest enough to continue reading your content. You can start with a fact, a statistic, or a quote by an infamous person.

From the lead, your audience will decide whether to continue reading your blog or click off it. There are two basic leads: the summary lead and the descriptive lead. The summary lead is usually found in straight news reports, using the inverted pyramid structure that gives you the most important facts first. A descriptive lead starts with a funny story, quirky fact, observation, or anecdote. Use whichever is appropriate for your content.

Support your content with key information

Your content should always add value to the reader experience. For example, if you own a gardening store and you’re blogging about the importance of getting your petunia seeds planted on time in the spring, support that advice with things like what types of seeds work best, how deep you should plant, when you can expect to see plant emergence, and how often the flowers should be watered.

Be informative and tell a story. Describe humorous situations where you have seen things go wrong and what has gone right. Let your personality shine through. This is an opportunity to connect with your customers and allow them to see who you are and what your business is all about.

Lastly, write a strong conclusion by briefly summing up what is included in your article and a call to action of what you want the reader to do next. Something like, “Now that you see the importance of planting your petunias on time, get started today by preparing your garden and stopping into our store for your seed and equipment needs—we’re always here to help.”

Add images or videos to your content

People are visual in nature. It’s always nice to include images or videos to engage your readers. Additionally, they also help the readers digest or understand the information quickly if visuals are involved. However, too much use of visuals can distract your readers, so use them sparingly and spread them across your content.

Boost your blog

After crafting your blog, it’s finally ready to be posted. Now you need to think about how you want to promote and distribute your blog. This is the key final step in building more awareness and loyalty for your business, brand, and blog. You must optimize your blog with good search engine optimization (SEO) practices to enable your readers to find, read, and share your insightful and interesting posts. Through keyword research, you will be able to pinpoint high-ranking or successful keywords and seamlessly incorporate those terms into your blog.  

You will also want to send your blog post to your subscriber list letting them know a new blog has been posted with a custom email campaign. Social media is a great way to push and share content across a variety of platforms such as Facebook, Twitter, LinkedIn and Instagram. Sharing messages is an effective way to draw attention to your blog and attract more website traffic.

10 best tips for writing blog posts

Crafting a good blog post that captivates your audience and performs well in search engines is an art. Here are some top tips to enhance your blog writing skills and ensure each post resonates with readers and search engines alike.

1. Identify the right blog post topic

Start by choosing a blog post topic that aligns with your audience’s interests and search intent. Understanding what your readers are looking for or what questions they need answers to can guide you in selecting topics that will engage and inform them.

2. Hone your writing style

Develop a writing style that reflects the tone and personality of your blog. Whether it’s conversational, informative, or formal, your style should consistently resonate with your audience and make your content relatable and engaging.

3. Focus on SEO

Incorporate search engine optimization strategies into your writing. This includes using relevant keywords naturally throughout your blog post. However, avoid keyword stuffing—instead, focus on integrating them seamlessly into your content.

4. Craft compelling headlines

Your headline is the first thing readers and search engines see. Make it compelling and clear, giving readers and search algorithms a good idea of what your post is about. A well-crafted headline can significantly increase the chances of your post being read and ranked well.

5. Structure your content for readability

Use short paragraphs, bullet points, and headers to break up text, making it easier for readers to digest your content. This structured approach also helps search engines better understand and index your post.

6. Include relevant keywords

Research and include relevant keywords that align with what your target audience is searching for. These keywords help improve your visibility in search results, making it easier for people to find your blog.

7. Regularly update your blog content

Consistently posting new content keeps your blog fresh and relevant. Regular updates signal to search engines that your site is active, which can help improve your site’s ranking.

8. Engage with your readers

Encourage and respond to comments on your blog posts. Engagement can build a community around your blog and provide insights into your audience’s preferences and thoughts.

9. Analyze your blog’s performance

Use analytics tools to track your blog’s performance. Analyzing metrics like page views, bounce rate, and search rankings can give you valuable insights into what works and what can be improved.

10. Continuously improve your writing skills

Writing is a skill that gets better with practice. Continuously seek to improve your writing by exploring new blog post ideas, styles, and techniques. Stay updated on SEO trends and adjust your strategies accordingly.

Create your website today with a website builder

Blog posts help in boosting your content in search engines to help them be discovered by your target audience. But before you can publish your blog post, consider using a Website Builder by Web.com to help you build your website. This comes with hosting already so when you’re ready to publish, you won’t have to purchase another hosting plan. What’s amazing is that we have different plans for you to choose from so that you’ll have plenty of choices that suit your business needs! Hurry and purchase a website builder plan now!

  • Diana Alcanzar

    Diana is a Technical Writer at Web.com. She's dedicated to creating compelling and impactful web content that empowers online businesses from around the world. Outside work, she enjoys trying out new foods and visiting different places. She's always eager to experience something fresh and exciting.

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