Why Instagram Hashtags Matter for Your Brand in 2024

Why Instagram hashtags matter for your brand in 2024 

Diana Alcanzar

Instagram hashtags have the power to amplify your online presence. They’re like bridges that connect your content with potential followers who are more likely to be interested in your niche or industry. This can be entirely beneficial, especially to small businesses and entrepreneurs like you who are looking to expand their reach online. 

What are Instagram hashtags?  

Instagram hashtags, preceded by a hash symbol (#), are essential tools for enhancing content discovery on the platform. These tags categorize content, which allows your posts to become part of a larger, searchable collection that shares the same hashtag. This scheme is crucial for increasing the visibility of your Instagram post because it engages your existing followers as well as a broader audience that is actively seeking out specific topics or interests. 

Why should you use hashtags?  

Instagram can help you reach a broader audience when you use hashtags right on your posts. Get a comprehensive understanding of their importance in this list: 

  • Boosts engagement. Hashtags increase how much people interact with your posts. They make your content easy to find in searches and hashtag feeds, which can lead to more likes, comments, and shares. 
  • Helps you reach your target audience. With the right hashtags, you can get your posts in front of the people who are most interested in your content, even if they’re not following you yet. This is because hashtags link your posts to specific topics or interests that people are looking for. 
  • Enhances your brand’s visibility. Using popular and relevant hashtags helps more people discover your brand. This visibility is important for growing your audience and making your brand more recognized online. 
  • Makes your content discoverable. Think of hashtags as keywords for social media. When you use them, they help your posts appear in searches, making it easier for people to find your content. 
  • Helps you understand your competition. By observing which hashtags your competitors use, you can learn about their strategy and find ways to make your content stand out. This competitive analysis is valuable for refining your approach when it comes to content and engagement. 
  • Promotes events and campaigns. Creating specific hashtags for your events or marketing campaigns makes it simple to track how people are engaging with your content and participating in your events. 
  • Allows you to build and engage with communities. Aside from categorizing content, hashtags also build communities of users around shared interests. By using community hashtags, you can foster connections, encourage conversations, and keep your content relevant. 

How to use hashtags?  

By carefully selecting and implementing hashtags on Instagram, you can ensure your posts are visible to a broader audience—even beyond your current followers. Follow our step-by-step guide on how to effectively use hashtags: 

  1. Identify relevant hashtags. Begin by researching keywords that are closely aligned with your business, the products you offer, or your industry. Tools like Instagram’s search function, Instagram hashtag generator, or even competitor analysis can provide inspiration and insight into which hashtags resonate with your target audience. 
  1. Incorporate them into posts. Once you’ve identified your hashtags, add them to your posts strategically. You can place them within your captions for immediate visibility or in the first comment to keep your captions clean. 
  1. Combine broad and niche tags. To maximize your reach, use a balanced mix of broad hashtags that have a wide appeal (e.g., #food) and niche-specific tags (e.g., #veganbaking) that target particular groups of your audience. This Instagram hashtag strategy helps you attract both general browsers and those with specific interests. 
  1. Stay updated. Social media has trends that shift rapidly. Regularly monitor popular Instagram hashtags or trending ones within your field. This also gives you the opportunity to engage with timely topics or viral conversations. 
  1. Analyze and refine. Pay attention to which hashtags bring the most engagement to your posts. A tool like Instagram Insights can help you track performance. Focus on what works best for your content and audience, and refine your hashtag strategy over time. 
  1. Follow hashtag etiquette. Be mindful not to overuse hashtags. Selecting a few relevant ones is often more effective than maxing out Instagram’s 30-hashtag limit. Ensure your chosen hashtags accurately reflect the content of your post to maintain authenticity and user trust. 
  1. Create your own hashtag. For brands looking to build a unique community or promote a specific campaign, creating a branded hashtag can be highly effective. Encouraging users to share content related to your brand can boost user-generated content and engagement. 

How many hashtags on Instagram should you use?  

The optimal range is between five to eleven hashtags per post. This range is strategic because it aims to maximize your reach without overwhelming your audience or diluting the post’s relevance. It’s also wise to review and update your hashtag strategy regularly to align with the latest trends and algorithm changes on Instagram. This ensures that your content remains fresh and visible. 

Enhancing your Instagram strategy with Web.com  

Trending hashtags, with a mix of relevant hashtags, can easily make your content discoverable on Instagram. However, for first-time visitors to your website, it’s wise to let them know about your Instagram account by incorporating it there. With Web.com’s user-friendly Website Builder, you can drag and drop the Instagram block onto your design and add your account. You can do this and more by subscribing to any of our scalable builder plans. 

Maximize your post’s reach and engagement 

With a lot of businesses vying for users’ attention on Instagram today, you need to add hashtags to your posts. However, you must use them responsibly, because the same hashtags can overwhelm your audience and discourage them from exploring your offerings further. Strike a balance between relevant and niche hashtags to ensure that your posts stay relevant for all the right reasons. We hope this article has helped you achieve your desired results online, especially on Instagram. 

  • Diana Alcanzar

    Diana is a Technical Writer at Web.com. She's dedicated to creating compelling and impactful web content that empowers online businesses from around the world. Outside work, she enjoys trying out new foods and visiting different places. She's always eager to experience something fresh and exciting.

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