Americans have a love-hate relationship with online reviews, according to a study from YouGov. Although a whopping 78 percent say they regularly look at online reviews before buying something, 87 percent say “star ratings” in online reviews are very important in their purchasing decisions, and 44 percent write reviews regularly, some 90 percent believe that online reviews are often faked or unreliable.
Americans give a lot of weight to online reviews. Half of them read four or more reviews before they decide on buying something. What’s more, consumers are just as likely to rely on reviews when considering a small purchase (under $10) as they are for one over $100.
At the same time as they rely on reviews, only 13 percent of consumers believe reviews are very reliable. In particular, they’re suspicious of business owners. Some 89 percent think businesses write bad reviews of competitors and 91 percent think business owners post fake, positive reviews of their own businesses.
How can you try to overcome this perception of reviews of your business, your products and your services (not to mention your honesty)? Here are some tips:
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