As a small business owner, you wear many hats, from office manager to salesperson to frontline employee, depending on the stage of growth your business is in. And if you’re like many entrepreneurs, you also try to handle online marketing all by yourself. After all, how hard can it be to send out some emails, plug in some keywords and keep up with social media?
Well, none of these things are difficult individually, but it’s when you try to combine them all—along with the dozens of other tasks in your average day—that it can become overwhelming. Add to that the constantly changing world of online emarketing. With Facebook and Google, to name just a few examples, seemingly revamping their rules and algorithms every few weeks, the online marketing tactic that works for you one day may not work (and may even backfire on you) the next.
Keeping up with changes in your industry is tough enough, so why add to it the burden of keeping up with online marketing changes? Just like you probably use an accountant to prepare your taxes, and trust him or her to keep up on tax laws, using an online marketing expert or service to handle your Internet marketing can be a savvy move that saves (and even makes) you money in the end.
So how do you know when it’s time to outsource your online marketing, and how can you choose the right online marketing service?
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.