3 Books Small Business Owners Should ReadRieva Lesonsky
There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books entrepreneurs should read and the lessons you can learn from reading them.
By Ritch K. Eich
Proving that leadership is not one-size-fits-all, author Ritch K. Eich sets out to show what it takes to be a leader in the modern business environment. Eich, a recognized leader and leadership authority himself, emphasizes there are many paths to leadership—the ones we’re familiar with, such as the ability to get up after being knocked down, and the less obvious, such as knowing when to get out of the way.
Leadership, Eich writes, can be a delicate balance between being hands-on and delegating, for instance. There’s a lot of inspiration and motivation in this book—but there’s also plenty of how-to information as well. For example, one of my favorite chapters is “Marketing is More Than a Bunch of Ads and PR.”
Business, Eich points out, doesn’t need to be all business. He believes, “Integrating arts into the workplace improves morale, increases productivity and reduces turnover.” Smart thinking, smart book.
By Karin Hurt and David Dye
Speaking of leadership, leadership training experts Karin Hurt and David Dye offer a roadmap of sorts in Winning Well. This book will help you and your managers understand the importance of thinking long term and building teams that are interdependent and reinforce one another’s accomplishments.
Hurt and Dye maintain that sustained excellence comes from looking at your business from the employees’ perspective and “to focus on what they need most: to be seen, trusted, supported, connected, included, challenged and recognized—and to have some fun along the way.” Sounds like a lot, but it’s all achievable.
The book is loaded with case studies, best practices and Winning Well action plans, making its principles easy to understand and enact.
By Fauzia Burke
Do you want to write a book? Many people believe being the author of a book today gives you added credibility as a business owner and clout in the market. But where do you begin?
Author Fauzia Burke started a company that was one of the first to specialize in digital branding and online publicity. In this book she shows you how to identify your brand, define your audience and set your goals and priorities. Once you do that, you need to develop a long-term online marketing plan—and the book shows you how to do that as well.
Everything you need (except the words you’re going to write) is in this book. Burke shares her wisdom about designing a special website, creating a mailing list and developing an engagement strategy. If you’ve ever dreamed about becoming an author, this book can help make that dream come true.
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.