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3 Books Small Business Owners Should Read

Rieva Lesonsky
3 Books Small Business Owners Should Read

There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books and the lessons you can learn from reading them.

Find Your Balance Point: Clarify Your Priorities, Simplify Your Life, and Achieve More ($22.95)

By Brian Tracy and Christina Stein

This book “spoke” to me with its first sentence, “Everyone today has too much to do and too little time.” Written by renowned author and speaker Brian Tracy and his daughter Christina Stein, who is a psychotherapist, the book argues that we feel overwhelmed, not because we’re doing too much, but because we’re doing too much of the wrong things.

The cure is to find our “balance point”—our own true north if you will—the “correct place” where everything feels like it’s in perfect harmony. The authors maintain that finding this place isn’t easy, and requires us to learn “the only four ways” to change our lives.

2 Billion Under 20: How Millennials are Breaking Down Age Barriers and Changing the World ($25.99)

By Stacey Ferreira & Jared Kleinert

Now that many Millennials have entered adulthood (they’re between 15 and 33), hopefully we can dispel the myth of Millennials as entitled and lazy. I never bought into that: Instead, I believe Millennials are the most entrepreneurial generation ever born.

This book is the proof of my theory, presenting us with profiles of 75 hard-charging young people who are changing the world. The authors, who were teenage entrepreneurs themselves, say there are more than 2 billion people in the world who are 20 years old or younger, equaling nearly 33 percent of the world’s population.
The book is addictive, filled with compelling profiles of young people whose stories will infuse you with hope for our shared futures.

Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses ($27.95)

By E. Freya Williams

This book makes the case that you can be environmentally conscious and make a ton of money at the same time. The author, E. Freya Williams, is the CEO of Futerra North America, a global sustainability communications and consulting firm, so she knows what she’s talking about. Williams’ mission, both in her work and in this book, is to “mainstream sustainability,” making it normal for businesses to make profits and be green.

The “green giants” of the book are big corporate giants, such as Ikea, Toyota and Nike. But there’s plenty of info here for entrepreneurs to sink their teeth into, such as the six factors that are key to combining sustainability and profitability, including having a higher purpose and disruptive innovation.

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Author information

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.