3 Books Small Business Owners Should ReadRieva Lesonsky
There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books and the lessons you can learn from reading them.
By Bryan Kramer
Entrepreneur, social and digital media strategist and author Bryan Kramer has long touted the power of human connections. He contends that marketing is no longer about B2B or B2C—rather it’s about H2H, or human to human. And, argues Kramer in this book, “sharing is a fundamental human behavior central to our survival as a human race.”
Today’s technologies have only made sharing easier and more scalable, making it an essential part of marketing strategies for businesses of all sizes. Kramer says 27 million pieces of content are shared online every day.
After giving us a history of sharing, Kramer then shares the fundamental how-to’s so you can boost the reach and impact of your and your company’s social sharing.
According to Kramer, we’re living in a human economy—and this book tells you how you can be part of it.
(Disclosure: I’ve done some editing work for Kramer’s Pure Matter company, but do not know him.)
Two Awesome Hours: Science-Based Strategies to Harness Your Best Time and Get Your Most Important Work Done ($25.99)
By Josh Davis, PH.D.
Lest you dismiss this book as yet another time management tome, Josh Davis is the Director of Research at the NeuroLeadership Institute, so his strategies and solutions are based on the latest neuroscience research. Don’t worry, though, this isn’t scientific jargon—Davis is an executive coach and knows how to translate complex information into actionable to-do items—down to how much caffeine is actually good for you.
There’s a lot to learn here. Davis tells you how to focus, create the best workspace for you, manage your mental energy and achieve optimal productivity.
Davis says the biggest challenge of working today is that we so often feel overwhelmed it disrupts our productivity. One of Davis’ hints to combat this is working in silence for optimal productivity, but having background noise when you’re trying to be creative.
LinkedIn The Sandler Way: 25 Secrets that Show Salespeople How to Leverage the World’s Largest Professional Network (Free ebook)
Sandler Training is a global training powerhouse, with more than 250 offices worldwide. They’ve teamed up with the folks at LinkedIn Sales Solutions to show sales professionals and business owners how to tackle social selling.
Social selling isn’t as hard or mysterious as you may think, according to the ebook. One part of the 25 secrets in the ebook is the “9 Commandments of Social Selling,” which includes advice such as “it’s your job to play matchmaker” and “you need to provide a solution that doesn’t involve buying anything.”
There’s a lot of great advice in this book—and it’s all free. You can get your free download at this link.
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.