How can we help you today?
Business Consultants Let our experts help you find the right solution for your unique needs.
866-227-1474 Hours: M-F 8am-9pm ET
Hours: 24/7
Product Support We're here to help with setup, technical questions, and more.
Hours: 24/7

4 Ways Big Data Can Impact Your Bottom Line


The Big Data used in today’s constantly evolving marketplace has been increasing. At the same time, more companies are finding themselves getting bogged down in trying to figure out how to work with Big Data without realizing that integration and optimization of existing processes may be incredibly simple when you know which specific steps to take, and areas to focus on.

Companies that have figured out ways to integrate this useful information into their operations enjoy much more bottom-line profit compared to those who have yet to do so. Big Data is not just for complex, seemingly unsolvable business problems, but for the day-to-day operations of all businesses, big and small, near and far.

An affordable rapid and simple solution to integrate Big Data into the cloud can make such data affordable for just about any company, dramatically raising the likelihood of a high ROI.

Here are five ways that Big Data can impact your business, and boost your bottom line:

Acquiring crucial marketplace insights

Rather than relying on anecdotal evidence or one’s gut, Big Data delivers objective information that can help create predictive models, reduce doubt and craft data driven options. As a result, you can gain a competitive marketplace advantage by offering in-demand products and services and reaching consumers at ideal times.

Improving customer engagement

Big Data provides telling insights into customers which can enable your business to personalize the customer experience with timely and pertinent special offers, services and products aimed directly at particular individuals or groups. Big Data can even help you assess what line extensions or new goods and services might be desired by your customers, as well as when your communications possess maximum impact. Such penetrations can strengthen conversion rates, repeat business and sales increases.

Restructuring existing business operations

It is simple to eventually become ineffective and wasteful with business supplies and operations. Generally, the larger things in a company are tracked very well. Everyday endeavors and smaller operations are often immediately forgotten and their efficacy reduced. It’s nice to truly have a market- a revolutionary new idea or changing new item that brings in significant levels of new sales. Unfortunately, such ideas do not come along consistently. So companies need to be able to find other ways to increase the bottom line. Enhancing the efficiency of everyday jobs by utilizing Big Data is an effective method for accomplishing this.

Boosting advertising effectiveness

Advertising is a vital part of any business and often, an expensive one. Traditional advertising, such as flyers and direct-mail is quickly becoming a thing of the past and companies must evolve. If there is one thing that Big Data is particularly useful for, it is advertising. Insight into where to market, when to market, whom to advertise to, and how to market them all become significantly clearer when utilizing Big Data tools.

The Democratization of Big Data

Improving the bottom line of your company doesn’t need to be complex, nor should leveraging large quantities of information. While Big Data should help revolutionize marketplaces, transform industries and solve lingering issues, it should also be -and is- increasingly available for businesses of all sizes to tackle everyday problems.

Intrigued by the allure of Big Data, a growing number of small businesses are expected to increase investment in Big Data technology in the coming years, a trend that will only continue to accelerate due to the continuing rapid creation of numerous user-friendly tools that enable small businesses to gather and analyze their data in ways similar to those used by large corporations. With Big Data technology becoming more accessible, small businesses will continue to acquire more powerful resources to accomplish their organizational goals, improve competitive placement and improve their bottom lines.