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5 reasons why Google Workspace is the new hero tool for small businesses

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Key Takeaways:

  • Google Workspace is a tool that will allow you to streamline processes, improve productivity, stay connected with clients securely, and even collaborate with partners anywhere in the world.
  • There’s a ton you can do on Gmail without leaving the app: work on business emails, connect with coworkers via Google Meet or Google Chat, send an invite in Calendar or add an action to your task list.
  • With Google Drive, you and your teammates can access and share files anytime, from your computer, phone, or tablet. You can also collaborate on documentsspreadsheets, and presentations across devices.
  • offers the Business Plus package where business owners can avail of Vault, a data retention and eDiscovery for Google Workspace.
  • With Google’s easy to use interface, you can effortlessly add users, manage devices, and configure security and settings to help keepyour data safe.

As a small business owner, you probably want to hit the ground running with your new business idea. You know that making the most of your time and ensuring you stay as productive as possible will be critical to your success. Using a tool that will give you the power to streamline processes, stay connected with clients securely, and even collaborate with partners anywhere in the world is of utmost importance at the beginning of your business. Enter Google Workspace— it’s basically everything you need and more to thrive in this new normal of how we do business.

You’ve probably heard of Google’s G Suite and how amazing it is for managing your personal affairs. But how can the now rebranded Google Workspace help you manage your small business?

1. The reliability of Gmail at your fingertips

Google is known to have ultra-reliable servers that guarantee 99.9% uptime on your business email. That alone is enough to get you to open a Gmail account. Not only that, but your email will also match your business’ domain name for added professionalism and credibility. You can also create group mailing lists for additional efficiency like [email protected] To keep your inbox tidy, industry-leading spam filters keep junk out of your inbox.Plus, connect your favorite third-party applications in the side panel using Google Workspace Add-ons.

2. Store, manage, and share files in the cloud

In this day and age, everyone needs access to their files anywhere and everywhere—especially when you’re a business owner. A study listed the technologies used by virtual teams to improve connectivity as the following: virtual private networks (39%), cloud-based file management tools (36%), instant messaging service (34%), and collaboration software (13%). With Google Workspace, you get to keep all your work in one secure place with cloud storage. You and your teammates can access and share files whenever you need it, from your computer, phone, or tablet.

A study of employees born between 1980 and 2000 conducted by Queens University indicated that while 75% of respondents believed that collaboration was ‘very important’, 39% of them did not feel there was sufficient collaboration within their organizations. To address this, Google Workspace gives your team the ability to collaborate on documentsspreadsheets, and presentations across devices. With Google’s real-time co-editing feature, it helps you get to the final version faster.

3. Robust security and privacy tools 

We offer the Business Plus package where business owners can avail of Vault, a data retention and eDiscovery tool  for Google Workspace. With Vault, you keep your company data safe and protected even in the event of lost or stolen devices and employee turnover. Vault can also be useful in legal matters as it allows admin users to retrieve valuable information—even from suspended accounts; track user activity, lets you see searches, content views, exports, and more; and set retention rules and holds on data from certain Google Workspace apps for an entire domain or specific organizational units.

4. Easy IT administration

With Google Workspace, administration doesn’t need a manual. With the easy to use interface, you can effortlessly add users, manage devices, and configure security and settings so your data stays safe.  Google Workspace stays up to date automatically, so you won’t have to worry about software updates or security patches.

With a centralized administration system, setup and management is fast and easy. Be assured that your organization is protected with security analytics and best practice recommendations within the security center.

5. Work with popular file types and programs

The integrated Google Workspace apps can easily open and edit common file formats like Microsoft® Word, Excel, and PowerPoint. It also allows you to export and share files with people who don’t use Google Workspace, making this the perfect collaboration tool.

At the same time, Gmail works great with desktop clients like Microsoft Outlook, Apple Mail and Mozilla Thunderbird. Outlook users can sync emails, events and contacts to and from Google Workspace.

Here’s a rundown of all the Google Workspace applications you can get with’s Business plans:

Productivity and collaboration apps

  • Gmail: Business email
    • Custom email for your business
    • Phishing and spam protection that blocks more than 99.9% of attacks
    • Ad-free email experience
  • Meet: Video and voice conferencing
    • US or international dial-in phone numbers
    • Digital whiteboarding
    • Noise cancellation
    • Meeting recordings saved to Google Drive
    • Polling and Q&A
    • Hand raising
    • Breakout rooms
    • Attendance tracking
    • In-domain live streaming
  • Drive: Secure cloud storage
    • Drive for desktop
    • Support for over 100 file types
    • Shared drives for your team
    • Target audience sharing
  • Chat: Team messaging
    • Turn history on or off by default
    • Auto-accept invitations
    • One-to-one external chat
    • Advanced chat rooms, including threaded rooms and guest access
  • Calendar: Shared calendars
    • Browse and reserve conference rooms
  • Docs, Sheets, Slides: Collaborative content creation
    • Keep: Shared notes
    • Sites: Website builder
    • Forms: Survey builder
    • Interoperability with Office files
    • Easier analysis with Smart Fill, Smart Cleanup, and Answers
    • Writing assistance with Smart Compose, grammar suggestions, and spelling autocorrect
    • Custom branding for document and form templates

Security and management apps

  • Group-based policy controls
  • Advanced Protection Program
  • Endpoint management
  • Google Workspace Migrate tool
  • Vault - Retain, archive, and search data
  • Secure LDAP

Google Workspace: exactly what you need for your business

About 67% of businesses have some portions of their online collaboration apps in the cloud. So, it’s about time you get your piece of the virtual pie that allows for maximum productivity, efficient collaboration, and tough online security. You can count on Google Workspace to serve up everything you need and more—for your developing small business into its limitless growth beyond.

Image credit: Shutterstock

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