When it rains, it pours, and the storm for small business owners in 2020 has been torrential. A global survey of more than 4,400 businesses in 132 countries found that 55% of those businesses were “strongly affected” by the coronavirus (COVID-19) pandemic. Yelp reports that among Yelp-listed businesses in the United States alone, 163,735 businesses have closed during the pandemic as of August 31; 60% of those closures are permanent.
Lockdown orders, capacity restrictions, supply chain disruptions and priority shifts for shoppers all play a part in what has been a heavy blow to the economic backbone employing roughly half of all private employees in the United States.
As a small business owner, you’ve no doubt been affected in one way or another. If the issues caused by the coronavirus were all you had to contend with, it would be enough. Unfortunately, that's not the case.
Restauranteurs, auto mechanics and hoteliers are not the only ones who have spent a frustrating amount of time pent up at home this year: cybercriminals appear to have quit their day jobs, if they ever had any, and devoted themselves to perpetuating increasingly effective cyberattacks.
The threat posed to your business by online crime is very real. And while it may be hard to tear your attention away from keeping your business above water, you need to recognize that an effective phishing attack or another kind of breach could be the thing that sinks it.
You don’t have time to worry about it. You’ll take your chances. If an attack does happen and you suffer a breach, c’est la vie, right? That’s one way to look at it. But if you do see it that way, the numbers may change your mind.
28% of cyberattacks target small businesses. This issue has been compounded by the number of companies working remotely, but any company with an online presence or systems to be infiltrated is a target. These attackers aren’t amateurs, either; 55% of the attacks come from organized criminal groups, and 86% are financially motivated. In other words, they want your money, whether it’s coming from your pockets or your customers.’
27% of these malware incidents involved the use of ransomware. If there’s one thing a small business truly cannot afford during this challenging time, it’s having their web applications disabled and held hostage. At that point, a business reliant on online sales will have their revenue stream disrupted entirely.
Worse yet, if customer payment data and personal credentials are stolen during the attack, you could be dealing with the fallout from a customer service perspective for weeks, months and even years to come.
Raining. Pouring. That's a lot of bad news. Ready for a little sunshine and a breath of fresh air?
With your busy, on-the-go schedule, trying to learn the ins and outs of vulnerability management and threat prevention just isn’t feasible. The good news is you don’t have to.
Web.com’s Cyber Security Solution serves a lot of little purposes, with a big one in mind: giving you one less thing to worry about. With so much of your day-to-day business managed from mobile devices, it’s important to make sure that the biggest threat to your finances isn’t sitting in your pocket.
You need one solution that provides total security and peace of mind. Cyber Security Solution does just that, with a broad range of helpful features, including:
Alright, so you might be thinking that with features like that, this solution probably costs a fortune. Unless your definition of “a fortune” is $49.90 a year or $4.99 month, that’s not the case. Cyber Security Solution is affordable, comprehensive and effective. In short, it’s everything you need to secure your mobile device so you can run your business safely from anywhere.
In addition to mobile protection, you need to make sure your website is secure. More than that, you need to be sure your customers know it is. That’s why SSL website security is so important.
There are many types of SSL certificates available, so you can choose the right one for your particular needs. Maybe you just have a personal website you want to secure. Perhaps you’re entering the world of eCommerce and you want to make sure your customers’ payment details stay safe. You could even have a number of subdomains you want to protect.
Whatever your situation, Web.com has an SSL option for you. Purchasing an SSL is great for your peace of mind, of course, but mainly it’s about keeping your customers safe and helping them feel confident when using your website. That level of trust is invaluable when conducting business online and could help you stand out from the competition.
In a time of rapid change and economic uncertainty, there’s only so much that’s within your control. But whatever you can do proactively to put your business on solid ground, you should and must if your business is to thrive.
In addition to the tips listed above, remember to protect your passwords with a few simple best practices. First, never use the same passwords on multiple sites; it opens you up to attacks on several accounts if you are compromised on one. Second, change your passwords often. And finally, don't use names, dates, locations or other memorable data that would make it easy to guess your password.
That about sums it up. And remember, Web.com provides shelter from the online attacks that threaten your small business, with straightforward security solutions that protect you and your customers. You can trust our team to help you keep your online presence secure, rain or shine.