Keeping your customers informed about your business hours saves you and them from unnecessary stress. Imagine going to a store and discovering that they are closed, only to later realize that they haven't updated their regular business hours online. Quite a bummer, isn't it?
Users nowadays rely on the internet for almost all information, including your operation hours. Not only does this provide convenience for users, but it also prevents them from calling or traveling to your business when you’re not open.
One of the primary ways customers see your hours of operation is by looking up your business in Google Search or Google Maps. To update this information, you’ll need to update your Google My Business information, which affects the details that are displayed.
Keeping your business hours current is crucial for several reasons. First, it ensures that potential customers can rely on accurate information when planning their visit. Nobody wants to arrive at a closed shop or call during non-operating hours. By updating your business hours, you provide a seamless customer experience, boosting satisfaction and loyalty. Moreover, accurate hours on your profile also contribute to your search engine optimization (SEO) efforts.
Google values accurate and consistent information, which can positively impact your local search rankings. So, take a few minutes to log into your Google business profile and update your business hours. It's a small task that can yield significant benefits for your business's reputation and visibility in the online world.
Some updates to your Google My Business listing happen automatically, but there are other changes, especially when removing information, that can take up to 60 days. Also, remember that certain details on your Google My Business listing cannot be changed, like reviews and ratings.
If your business offers a happy hour, you can also set it here. The happy hours can be found next to holiday hours. You can set the days and hours when you offer discounted drinks and appetizers. Click Save once you're done setting your happy hours.
Aside from changing business hours, you may also want to update your business location or business name (if applicable). That way, your customers would be informed of any changes to your business if they look up your business online. If you're going to update your business name, you can also include a parenthesis that indicates the former name of your business so they won't be confused.
If you’re updating your hours on Google My Business, you’ll want to make sure you update them anywhere else they’re listed. Consider other directories where you may have listed this information, like Yelp, Facebook, and Foursquare. This way, wherever customers find you, they’ll know when and how they can do business with you, regardless of the circumstances. Reach out to your customers beyond your business listings
Aside from updating your business hours on Google, you should also announce the change on your website, social media accounts, and email newsletters. That way, they'll know about the change even if they don't search for your profile on Google.
So, as you've seen, it's quite simple to update your operation hours in Google Business listing. By updating it, you make sure that people searching for your business know when they can visit or contact you. But here's the thing: Google isn't the only place where people will be looking for your business. There are other directories too!
Listing your business in different directories can boost your visibility, which means increased chances of getting found online by your target audience. However, manually listing your site on each directory can be a daunting task. That’s where Web.com’s Pro Business Directory service comes in. Our powerful platform allows you to submit your listing to over 20 high-quality business directories. This ensures maximum visibility and exposure for your business, reaching a wider audience and attracting potential customers. Need more information? Contact our representatives to learn more.