How to Create an Online Course

<p><p>I need you to sit down for this, because when I tell you how big the market is for online courses, you’re going to fall over. If you fall off your chair, at least you won’t fall quite so far.</p> <p>The market for online courses was $57 <em>billion</em> in 2014. It was expected to double in 2015, and continue to grow from there.</p> <p>Imagine getting just one teeny tiny slice of that pie? Holy cow, right?</p> <p>When I saw Derek Halpern’s video about “<a href="http://socialtriggers.com/ca/sfc6lessonsbvsda3/">How to create an online business that sells online courses</a>,” I didn’t know my mind would get blown quite so dramatically. But now that I’ve watched it, I want to create an online course (and I bet you will too, because it’s way easier than I thought)!</p> <p>Other than potentially making gobs of money, why should you bother creating an online course? Two reasons: Courses help people afford you, and you don’t have to trade your time for money (aka, it creates passive income).</p> <p>Here’s what I learned in the video about how to create an online course:</p> <p><strong>Find an idea</strong></p> <p>If you want to create and sell online courses, you need a good idea. Obviously. So, here’s how to find an idea in 15 minutes or less:</p> <p>1 – What skill so you have that people ask about all the time? Create a course that teaches people how to do it.</p> <p>2 – Do people always come to you with the same problems? Create a course that solves those problems.</p> <p>3 – Don’t have a great idea? Find the pain and eliminate it. Go out into the real world and research problems – aka, find the pain. Find three or four bestselling books on a topic that you’re interested in. Read the five-star and one-star reviews, and look for trigger phrases (people complaining about a problem).</p> <p>List all the problems and solutions, as this helps you understand your customer. Imagine a friend came to you with the problem. What would you tell your friend?</p> <p><strong>Create solid content for your first course</strong></p> <p>The content of your first course has to be great, but – surprise – the quality doesn’t have to be perfect. Use your first course to see if it people want it and will pay for it before you spend a lot of money on high-quality production. If the course takes off, you can go back and re-produce it.</p> <p><strong>Start small</strong></p> <p>Don’t create an eight-week course right out of the gate! It’ll be expensive and take a long time to complete. Create an entry-level course instead. Derek’s first course, which he readily admits was super low quality, included a handful of videos and a worksheet. It took him three weeks to create, but it took off, thus proving that he could build a business out of online courses.</p> <p>What do you think? Are you ready to create an online course?</p> <p><em>Want more assistance growing your business online? Join the </em><a href="https://forum.web.com/"><em>Web.com Small Business Forum</em></a><em> for free access to our library of ebooks, the latest industry news and support from other business owners, entrepreneurs and working professionals. Join a Group to ask questions, share your opinions and grow your network! Visit </em><a href="http://www.web.com/"><em>Web.com </em></a><em>to learn about our full range of affordable website design and online marketing services.</em></p> <h3>Author information</h3><div><div><div id="avatar" style="background-image: url('https://forum.web.com/wp-content/uploads/avatars/464/monica-bpfull.jpg');"></div></div><!-- /.ts-fab-photo --><div><div><h4>Monika Jansen</h4></div><!-- /.ts-fab-header --><div><p>Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at <a href="http://www.jansencomm.com/">www.jansencomm.com</a>.</p> </div><div> | <a href="http://twitter.com/monikacjansen">Twitter</a> | <a href="http://www.linkedin.com/in/monikacjansen">LinkedIn</a> | </div><!-- /.ts-fab-footer --></div><!-- /.ts-fab-text --></div><!-- /.ts-fab-wrapper --></p>