Website Tips to Help Your Small Accounting Business Thrive Online

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Key Takeaways

  • Establishing an online presence and distinguishing your accounting business from the competition is key to your success, especially during tax season.

  • A well-organized website, SEO content program and pay-per-click (PPC) strategy can attract more clients.

  • Efficient accounting management software can enhance your ability to serve customers. 

 

As the owner of a small accounting business, you know that preparing and filing taxes can be stressful for many. When individuals need help filing their taxes correctly, they often search online for an accountant they can trust. To capture that business, it pays to invest in your web presence. Here are a few tips to help you retain your customer base, find new ones and grow your business during tax season and throughout the year.

Build Brand Credibility With a Well-Designed Website

When a potential customer sees an attractive, smoothly-functioning website, it tells them the company behind the site is credible. When your website also accurately represents your business, you’ll also feel better knowing you're putting your best foot forward.

Your website is the hub of your business and your most effective marketing tool. It attracts potential customers, particularly at tax time when they are hurriedly searching for tax services. It also clearly highlights your service oferings, such as tax preparation, bookkeeping, business payroll, financial planning and retirement plans. You and your team are what makes your business unique, so it is important to have web content that showcases your strongest talents. This will build your brand credibility and create a virtual connection with customers that inspires trust.

Your website allows your accounting firm to be accessible to prospects and clients anytime, day or night, to answer questions, help them learn more about your business and make appointments. Web.com makes it easy to create a new website with website packages featuring an easy to use do-it-yourself (DIY) website builder. If you need guidance or support to make your website shine, Web.com’s professional website design services can capture everything that is unique about your business.

Smart SEO for Your Small Accounting Business

While word-of-mouth referrals are always welcome, you need online resources to attract more customers and grow your business. Over 90 percent of people search for businesses like yours online. As a small business owner, an effective search engine optimization (SEO) strategy can help you rank ahead of your large competitors in online search directories like Google, Yelp and Bing and help more customers find you.

Think of it this way: How often have you searched for something online? When the search results appeared, you probably clicked on the first several links listed but did not explore anything past the first page? More than 65 percent of your potential customers do the same. Customers trust the highest-ranked websites in online search directories and your goal for your business is to be that trusted link. 

When you use SEO keywords in your website content and consistently update them, online search engines take notice and keep your firm prominently featured in search directories. Constantly monitor your rankings and refresh your web content frequently to attract more customers and stay competitive.

Adding a blog to your site can also boost your SEO efforts. Clients value an in-depth look into the accountant that is handling an important part of their life. A blog gives you additional opportunities to create SEO keywords and content that establishes you as a thought-leader in your industry. 

Web.com can help you start and improve your SEO strategy, starting with an easy-to-use DIY SEO tool that provides you with helpful strategies,  as part of Web.com's marketing package. If you need additional assistance, Web.com’s SEO Services gives you access to expert guidance. This gives you more time to focus on your clients and their needs while also building your client base.

Get Solid Leads with Pay-Per-Click (PPC) Advertising 

Increasing brand awareness is a top priority for your CPA firm. Like SEO, pay-per-click advertising (PPC) can help you attract solid leads and more customers. With PPC, SEO keywords guide potential customers to an online ad about your business and you only pay each time someone clicks on it. This is an effective way to increase the visibility of your business and website. 

PPC advertising allows you to target the customers you want most and allows you to tailor campaigns to specific accounting segments. For example, you can create online ads focused on your bookkeeping services for small businesses. When a small business owner searches online for this topic, your ad will “pop up” and be clicked by this interested potential customer.

You no longer have to spend thousands of dollars every month to reach customers. PPC efficiently helps you target potential customers searching for your accounting services – and you only pay when a potential customer takes action to learn more about your company. These savings will allow you to focus on other tasks.

Your goal is to find individuals that want and need your accounting services, hopefully on an ongoing basis. Web.com’s Pay-Per-Click Advertising will help you connect with the right customers.

Stay Organized with Accounting Practice Management Software

You want to spend your time helping your clients, not trying to figure out administrative details. Efficient accounting management software will ensure everything is being managed correctly and smoothly in your back-office. Your clients will appreciate that they and their taxes are your priority instead of your administrative paperwork.

Take the time to look into the many accounting software options available, including Practice Ignition, Xero Practice Manager and Karbon. Using tools like these to increase the productivity and efficiency of your business will help you better manage your clients and gain a competitive advantage.

Small Accounting Business

Make a Smart Investment in Your Website and Online Marketing

There are only so many hours in a day, especially during tax season. Owning a small accounting business requires you to be nimble and highly efficient, and Web.com helps you do it. Taking advantage of our website services will help your small accounting business make big moves online.

 

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