Designing One-Page Sites for Maximum Impact

Designing one-page sites for maximum impact 

13 MINS
Diana Alcanzar

As a website owner, you’d want your visitors’ experience to be as seamless as possible. Loading times and complicated navigation through multiple pages can can deter or frustrate users. To streamline your online interaction and provide a user-friendly interface, using a one-page website is best for you. 

Single-page websites offer streamlined navigation for all users. With this layout, site visitors can easily find what they’re looking for. Find out how this can benefit you and your business website by reading further. 

What are one-page websites? 

A one-page website consolidates all its content on a single page. This design is the opposite of traditional multi-page sites, wherein all information is spread out across multiple pages that can be accessed through a navigation menu. 

One-page sites focus on delivering a straightforward journey for the visitor. They are characterized by simplicity, ease of use, and direct or linear navigation experience. This makes the users’ experience fuss-free as compared to multi-page websites. This makes it also the perfect time for you to explore Web.com’s simple and efficient offerings

6 benefits of a one-page website  

For small businesses that are looking to go online without the complexities and high costs associated with larger websites, a one-page website is the answer. By housing all your site’s essential information into a single, well-organized page, this design offers a lot of benefits tailored to meet your needs. 

  • Streamlined user experience. One-page websites offer a seamless user experience, with all necessary information available through a simple scroll. This gets rid of the confusion and time spent navigating through multiple pages, which makes it easier for website visitors to understand your offerings and take action. 
  • Cost-effectiveness. The development, maintenance, and hosting of a one-page website are more affordable than those of a multi-page website. This makes it an ideal solution for you if you have a limited budget. This allows you to invest more resources into other areas of your business. 
  • Enhanced focus on content quality. With only one page to work with, you’ll be encouraged to prioritize high-quality, impactful content. This focus on quality over quantity can lead to a more compelling presentation of your products or services, which will eventually capture and retain the attention of your visitors. 
  • Optimized for mobile users. The scrollable layout of one-page websites translates well to mobile devices, which offers users a smooth browsing experience. With the increasing number of mobile internet users, having a mobile-friendly site is crucial for reaching a wider audience
  • Simplified maintenance and updates. Updating a one-page website is straightforward and requires less time and technical expertise from you compared to managing a multi-page website. This simplicity ensures that your site stays current with minimal effort. 
  • Direct call-to-action. A one-page website offers a clear, direct pathway to your call-to-action (CTA), whether that’s contacting your business, making a purchase, or signing up for a newsletter. This lack of navigational barriers means that visitors are more likely to perform the desired action. 

However, it’s also important to acknowledge potential drawbacks like limited SEO opportunities due to fewer pages and the challenge of condensing all information into a single page without overwhelming your site visitors. Despite these challenges, the benefits such as cost savings, ease of use, and effective communication of their value proposition often outweigh the concerns. This balance makes one-page websites a smart choice for businesses that want to establish a strong and focused online presence. 

5 uses of a one-page website  

The adaptability and streamlined nature of one-page websites make them a powerful tool for different online needs. From showcasing a creative portfolio to launching a new product, these sites cater to a myriad of purposes. 

  • Portfolios. For artists, designers, and freelancers, a one-page website provides a compact and effective platform to showcase their work. By curating their best pieces in a single, scrollable design, professionals can make a strong impression on potential clients or employers with a cohesive look at their skills and achievements. 
  • Landing pages. When promoting a specific campaign, product, or service, the nature of a one-page site can direct the visitor’s attention toward a single call to action. This is perfect for marketing efforts where the goal is to convert visitors quickly and efficiently. 
  • Event announcements and registrations. For conferences, weddings, or any event, a one-page website can provide all the necessary details (location, schedules, speakers, or RSVP instructions) in a clear and accessible format. This makes it easy for attendees to find the information they need. 
  • Small business showcases. Small businesses can significantly benefit from the simplicity of a one-page website because they can highlight their products, services, backstory, and contact information. This makes it perfect for restaurants, cafes, boutique shops, or any small enterprise looking to establish an online presence without the complexity of a comprehensive, multi-page website. 
  • Product launches. For a new product introduction, a one-page website can create a focused narrative that guides visitors through the features, benefits, and purchasing options. This approach helps in building excitement and streamlining the path to purchase. 

How to create a single-page website   

To build a one-page site with Web.com, follow this step-by-step guide: 

1. Head on to the Web.com build-a-website page and choose a plan.  


2. On this page, you can enter your existing domain, register a new one, or choose a domain later.  

    3. Review your items on your cart and click Continue to checkout.  


    4. Provide your information and once done, click Submit payment. Current customers should log into their account on this page.  


     
    Once you’ve logged in to your account, click the eCommerce tab on the left-hand pane.  


    5. Scroll down and click Manage store.  


    6. On the left-hand pane, you can see different tabs that allow you to modify your website. Click Website.  

    7. Now, click on Templates. Choose your preferred template.  


    8. You’ll see this next. Select Single-page then click Start Building

    However, you can also have your website professionally designed by experts in a few days only if you lack the time to build your website. Web.com provides you with DIY tools and services that make optimizing your online presence a breeze. 

    Practical tips and best practices 

    Planning and strategy 

    • Define your objective. Identify the purpose of your website. Whether it’s showcasing your portfolio, promoting a product, or hosting an event, your objective will shape your site’s content and layout. 
    • Content hierarchy. Organize your content by importance. Decide what information is essential, what should appear first like your value proposition, and what details can follow like your testimonials or contact information. 
    • Simplify your message. With limited space, it’s important to convey your message briefly. Focus on clear, concise content that communicates your message effectively without overwhelming the reader. 

    Content and engagement 

    • Compelling headlines and copy. Write engaging headlines and copy that speak directly to your audience. Use persuasive language that encourages your visitors to act, whether making a purchase, signing up for a newsletter, or contacting you. 
    • Testimonials and social proof. Display customer testimonials, reviews, or logos of past clients to build credibility and trust with your potential audience. 
    • Calls to action. Make your CTAs clear and compelling. Place them strategically throughout your site to guide users toward the desired action. This may be signing up, contacting you, or making a purchase. 

    Technical and SEO considerations 

    • SEO best practices. Use relevant keywords, optimize your meta tags, and ensure your content is high-quality and provides value to improve your site’s visibility in search engine results. 
    • Analytics and tracking. A tool like Google Analytics helps you track your visitor behavior on your site. Analytics can provide insights into how users interact with your site, which can help you make informed decisions in the future. 
    • Accessibility. Make sure your site is accessible to all users, including those with disabilities. Use alt tags for your images, ensure your text contrast is appropriate, and structure your content for screen readers. 

    Key design tips for one-page sites 

    Crafting a one-page website that captivates and informs visitors requires a mix of strategic design and intuitive navigation. By focusing on the essential design elements, you can create a seamless user experience that guides visitors effortlessly through your content. 

    5 crucial design elements for your one-page website 

    • Strategic layout. A well-thought-out layout ensures that your information is presented logically and engagingly. Divide your content into clearly defined sections, such as Home, About, Services, and Contact by using visual cues to differentiate each area. 
    • Intuitive navigation. Navigation on a one-page website should be straightforward and allow users to jump to different sections without endless scrolling. Implement a sticky or fixed navigation menu with anchor links to each section. 
    • Engaging visuals. Use high-quality images, videos, and animations to break up text and add visual interest. These elements should complement your content, not distract from it. 
    • Responsive design. Make sure your site looks great on all devices. A responsive design automatically adjusts to fit the screen it’s viewed on. It provides an optimal browsing experience for your users. 
    • Effective use of white space. Don’t be afraid to use white space because it helps prevent your site from being cluttered. This makes your content more digestible and easier on the eyes. 

    5 examples of how you can use your one-page website 

    Non-profit organization  

    A non-profit organization’s one-page site usually contains a powerful mission statement, sections on their impact, upcoming events, volunteer opportunities, success stories, and a donation CTA. The site uses compelling imagery and stories that can connect with the visitors emotionally. You can use Web.com’s site builder to create an engaging online presence that highlights your mission, showcases your impact through stories and photos, and simplifies the donation process with easy-to-use donation buttons and forms.  

    Fitness trainer  

    As a personal fitness trainer, you can show your dynamic header video of training sessions, sections for training packages, client testimonials, a nutrition guide, and a blog section with fitness tips. You can take advantage of Web.com’s video link embedding capabilities, blog platforms, and appointment scheduling features to offer your prospective clients a comprehensive online fitness resource.  

    Digital marketing agency  

    Create a sleek, professional one-page site for your digital marketing agency that features an engaging intro animation, services offered, case studies with results metrics, and a contact form for business inquiries. You can use Web.com’s user-friendly site to communicate your value proposition, showcase your success story, and make it easy for your potential clients to get in touch through an intuitive, visually appealing layout. 

    eCommerce page  

    Establish an online presence for your boutique fashion brand by highlighting your latest collection with high-quality images, including product details, size, and customer reviews, and by incorporating a secure checkout process. Web.com’s eCommerce solutions allow you to incorporate your socials, add social proof, and make informed decisions based on analytics.  

    Consulting firm  

    Your consulting firm’s one-page website can feature a professional, clean design with sections for your services, about the firm, and a library with white papers and case studies. Web.com’s array of features in the site editor can help present your services and expertise clearly and concisely. This can encourage potential clients to explore your offerings and reach out for more info. 

    How to make your one-page website effective  

    The goal is to deliver your message clearly and precisely while encouraging your visitors to take the desired actions. Optimize your one-page site with these strategies for maximum impact: 

    Content organization and engagement strategies 

    • Streamline your content. Ensure your content is organized in a logical flow that naturally guides your visitors through your website. Start with a captivating introduction, followed by detailed sections about your services or products, testimonials, and a strong conclusion with a call to action.  
    • Engage with visuals and interactivity. As previously mentioned, your visuals, interactive elements, and multimedia should add value to your content, not distract your users. Make sure they complement your content and elevate your content.  
    • Leverage white space. Just like design, you should also use white space in your content so as not to overcrowd your page. A clean and uncluttered design encourages your visitors to stay longer on your site and explore your offerings.  

    Maximizing conversion 

    • Clear calls to action (CTAs). Your CTAs should have contrasting colors or buttons so that it’s noticeable on the page.  
    • Testimonials and trust signals. Include social proof such as customer testimonials, certifications, and awards to establish your credibility. These trust signals can influence your visitors’ decision-making which can encourage them to convert. 
    • Simplify the conversion process. All your forms and the checkout process should be as straightforward as possible. The fewer steps to convert, the better your chances of keeping the visitor engaged and completing the action.  

    If you’re experiencing writer’s block, you can always use the AI Writer feature that’s embedded in the Website Builder to generate content for you. You can modify the prompts provided so the AI Writer can produce your desired action.  

    Frequently asked questions 

    Here are frequently asked questions to help you get around building your one-page website: 

    How do I make a single-page website? 

    To create a single-page website, start by planning your content and layout first to ensure it fits a linear narrative. Use a website builder like Web.com, which offers professional templates and drag-and-drop features for your seamless customization. Focus on creating distinct sections for each piece of content, such as About, Services, and Contact, and use anchor links for smooth navigation. Make sure your site is responsive and visually appealing across all devices.  

    Can a website be just one page? 

    Yes, a website can be just one page. One-page websites are effective for focusing a visitor’s journey on a specific narrative or action, such as showcasing a portfolio, promoting a single product, or hosting an event landing page. They are known for being user-friendly and can meet your business’s goals effectively. 

    What is the simplest way to design a web page?  

    The simplest way to design a web page is to use a website builder that offers pre-made templates and a drag-and-drop interface. Tools like Web.com provide an intuitive platform where you can select a template that fits your vision and customize it with your content, images, and branding without any coding experience or knowledge.  

    Can I make a one-page website for free?  

    Yes, it’s possible to make a one-page website for free. Many website builders offer free plans or trials that allow you to create a basic one-page website by using their templates and tools. However, free plans may come with limitations such as the presence of the builder’s branding, fewer customization options, and a generic domain name. For a more professional appearance and advanced features, upgrade to a paid plan. 

    Are one-page websites a good idea?  

    One-page websites can be a great idea for many purposes. They work well for individuals and businesses who want to create a focused and easy-to-navigate site that leads visitors to convert. One-page sites can enhance user experience, simplify content management, and are usually more cost-effective to develop and maintain. However, they may not be suitable for complex sites that require extensive content or functionality, such as large eCommerce platforms or news websites. 

    Create an effective one-page website today! 

    One-page websites offer you a streamlined and efficient solution to enhance your online presence. With its versatility, affordability, and user-friendly design, they remain a wise option for different uses. Nevertheless, your process in creating this should be easy also. That’s why it’s wise to choose a user-friendly website builder to help you create an appealing and functional website. Because when done right, your brand could be catapulted to success and make their mark in your niche. 

    • Diana Alcanzar

      Diana is a Technical Writer at Web.com. She's dedicated to creating compelling and impactful web content that empowers online businesses from around the world. Outside work, she enjoys trying out new foods and visiting different places. She's always eager to experience something fresh and exciting.

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