Lucky for companies like Google, Facebook, and Amazon, they’re already onboarded in a digital system. But against these digital behemoths, do smaller companies stand a chance?
Our take? Yes. Traditional companies and start-up businesses are either in the early stages or in the middle of digital adoption.
Now, the biggest blocker for most of these businesses is finding the time to learn and implement an efficient online marketing plan.
This is where a team of experts comes in. Solution providers like Web.com offer hands-free services that help businesses (like yours!) create and execute robust online marketing strategies. Rather than a cookie-cutter solution, these services are customized to meet your business needs.
Let’s look into these professional services and why they’re your best option to overtake competitors online.
What are Web.com Professional Services?
For small businesses and startups that want to launch their website quickly and easily, a DIY template website can be a good option.
Web.com, for example, offers website builders where you can build your site it record time. Instead of hard coding, you only have to drag and drop pre-defined content elements on your website. There are also a variety of templates to choose from and customize.
However, as your business grows, you may need to add specific features and functionalities to your website that website builders can no longer provide.
By working with a professional web designer, you get the flexibility to customize your website to meet the growing needs of your business. Our expert design team will discuss with you how you want your website to look and function to make sure it’s every inch your own.
We’ll also help you publish keyword-rich quality content on WordPress that will draw readers and earn you top rankings in the search engines.
In a nutshell, search engine optimization (SEO) is a series of on-page and off-page actions to help your page rank higher on search engines.
Though you can implement SEO yourself, you will need the right tools, expertise, and time to do it effectively. To save you the hassle, Web.com offers SEO Services—a hands-free service that aims to increase your search ranking.
From keyword research to optimizing your website, our inhouse expert handles all your SEO needs while you focus on running your business. You also get to see reports on how well your website is performing throughout the course of the campaign.
Pay-per-click (PPC) is a model of online marketing in which advertisers pay a fee each time someone clicks their ads. It’s a way to buy visits to your site, rather than attempting to earn them organically.
PPC marketing is effective in generating quick results for your business. But like SEO, there’s a learning curve to ensure your campaigns and you get your return on investment.
When you work with our PPC marketing experts, expect a dedicated team to constantly monitor, modify, and enhance your marketing campaigns to ensure that they generate positive results through paid ads.
Check out our article comparing PPC vs SEO to see which is right for you right now!
If you want to generate even more traffic and connect potential customers to your business, online business directories are a great place to start.
With Web.com’s Business Listing, we’ll submit your business information to top online directories like Facebook, Apple Maps, Google My Business, and Bing. We’ll monitor your listing daily to ensure consistency and accuracy across all directories. This service is especially useful for businesses with both physical and online stores.
Schedule a call with our experts and discuss how you can grow your brand through our business listing.
Why Choosing Professional Marketing Services Is Good for Your Business
As a business owner, your ultimate goal is to widen your reach, engage visitors, and convert them into paying customers. But unless you’re an experienced marketer, you might not know exactly how to achieve that.
We have listed below the benefits of choosing a professional service for your business.
It saves you time
Learning marketing tactics like SEO or PPC takes time, and results don’t happen overnight. It can be an uphill battle for all businesses who are new to online marketing.
But you don’t have to struggle; choosing professional marketing services is a quickfire solution to save you time and effort in marketing your business online.
Tailored for your business
Professional marketing services have more room for customization – from the design of your website to the contents you publish. Discuss with our team of experts and we’ll craft the perfect marketing solution based on your business goals.
You can focus more on what’s important
Putting your trust in professionals to handle online marketing gives you focus on other areas of your business that require you, as the business owner, to be more hands-on.
Getting help from the experts isn’t that bad at all. In fact, they can help you generate more cash flow in your business. Because they are experts in this field of marketing, they know exactly how to sell your business to the right audience and turn them into paying customers.
Let the Pros do the Heavy Lifting for You
Outsourcing the work to professionals gives you the time and resources to focus on other aspects of your business. At the same time, you get to provide your customers with a high-quality experience.
Let our team know how we can help you achieve your marketing goals. Get in touch with our experts today.