How to drive traffic to your website in the new year

9 MINS
Web.com Team

Attracting new customers to your website is crucial for the growth and success of your business. It expands your reach, increases brand awareness, and drives sales.

New customers also bring fresh perspectives to old customers, introduce new revenue streams, and contribute to the overall sustainability of your business. Therefore, fostering a loyal customer base and creating a steady stream of revenue as long as you continuously attract new customers.

Now pair that with New Year’s Day. This holiday has a big marketing opportunity because people are open to change; therefore, they’re open to new products, services, or solutions. This is the perfect opportunity to showcase your offerings to them.

Taking advantage of this marketing opportunity allows you to make a strong impression, establish your brand as a solution provider, and set the stage for continued excellent customer service and engagement throughout the year. By effectively leveraging New Year’s Day, you can kickstart your marketing efforts and position your business for growth and success.

Attract More Customers with a Website That Matches Your Brand

In today’s competitive marketplace, your website should quickly distinguish your business from other businesses, convey your unique selling proposition (USP), highlight your product and service benefits, and help convert customers from website visitors to buyers.

If you’ve mastered how to prepare your website for the holiday season, it’s probably time to start thinking about a revamp for the new year. A fresh new website creates a positive first impression, makes it easy for customers to navigate, and gives them a reason to return. 

Here’s how you can revamp your website: 

Make Your Site Customer Friendly

Your customers typically have many choices and little time and patience. Your website pages should load quickly – a good guide is three seconds or less.

Free online tools like PingdomWebPageTest, and GTmetrix allow you to conduct web page download speed tests and evaluate the overall performance of your site. Slow loading speeds can typically be corrected with smaller image files or by finding a website host with greater data storage capacity. Look for broken links that can frustrate readers and result in missed sales. You can make this process fast and easy with free website link validators, including BrokenLinkCheck.com.

Over 60 percent of all online searches for businesses are conducted on mobile devices. Make sure your web design translates well to smartphone and tablet screens to ensure visitors have the best possible experience. Few things are more frustrating than having to pinch and squeeze web pages on a mobile device. Make it easy for customers to quickly find what they are looking for, especially on small screens.

Create Engaging Content

Consider a search engine optimization (SEO) audit to ensure your site is attracting new customers and reflects your target audience, mission, and industry expertise well. Enhance your SEO keyword strategy to help your business rank in online search directories like Google, Yelp, and Bing. With 81% of retail shoppers conducting online research before buying, you can leverage this opportunity to grow your business.

Web.com makes it easy to enhance your online presence with Simple SEO, an easy-to-use tool that provides you with a list of suggested prioritized actions to improve your SEO. This is possible 24 to 48 hours after you answer a few quick questions about your small business name and industry.

Another great way to attract attention online is to publish website blogs that position you as an industry leader and provide readers with updates about your products, services, and brand. Obtain new testimonials from your satisfied customers and highlight them in a post that shows how your business is a leading solutions provider in your industry. You should also consider including a comments section within your blog channel to encourage responses, questions, and input. It’s a great way for readers to interact with your brand and for you to learn more about your customers.

Since you’re creating content for New Year’s Day, don’t forget to publish New Year-related blogs like goal setting, fresh beginnings, and resolutions. Of course, if you have a social media page, you should post there as well.

women working together

Refresh Your Online Image

Does your website accurately reflect your mission, brand objectives, and product and service offerings? If not, you should update your site to match the current state of your business. Consider adding a website header, rotating sliders, and banners with your latest business details. Replace any elements using Flash functionality with newer HTML5 animation and enhance your graphic elements so they look current and load quickly.

Be efficient with product listings and make them easy to read and access. Consider adding media to your site, like short videos to capture readers’ attention and audio that tells your story in an easy and effective way. Creating new content enables you to connect with customers, tells them more about your products and services, and encourages them to take the next step and purchase. 

Optimize Your Website for Search Engines

Conduct keyword research that’s relevant to both the New Year and your specific industry. Consider keywords related to resolutions, goal-setting, or specific products or services that align with the New Year theme. By understanding what your target customers are searching for, you can tailor your content to meet their needs and improve your website’s visibility in search engine results.

Once you’ve identified the right keywords, incorporate these naturally throughout your website content, including blog posts, landing pages, and product descriptions. Ensure that your meta tags, including meta titles and meta descriptions, contain relevant keywords and accurately reflect the content on each page.

Additionally, optimize your headings and subheadings to include keywords whenever appropriate. This strategic use of keywords helps search engines understand the relevance of your content and improves your chances of ranking higher in search results.

Leverage Social Media Platforms

Research and understand which social media sites your target audience frequents the most. Focus your efforts on those platforms to ensure maximum reach and engagement. For instance, if your audience consists of young professionals, platforms like LinkedIn or Instagram may be more effective.

When it comes to promotions, potential new customers or current customers aren’t the ones to shy away from them. Develop captivating content and promotions specifically tailored to the New Year’s theme. Create posts that inspire and motivate by highlighting how your products or services can help customers achieve their New Year goals. Incorporate eye-catching visuals, compelling captions, and relevant hashtags to increase visibility and encourage user engagement.

Social media sites also allow you to advertise on them. Leverage their targeting options to expand your reach and attract customers. You can set specific parameters based on local customers’ demographics, interests, and behaviors to ensure your ads are seen by the right people.

Experiment with different ad formats, such as carousel ads or video ads, to capture attention and drive engagement.

Offer Exclusive Promotions and Discounts

Create irresistible offers and incentives specifically for New Year’s Day. Whether it’s a discount on products or services, a bundled package, or a limited-time deal, make sure it’s enticing and aligned with the spirit of the occasion. Consider offering something unique to create a sense of exclusivity and encourage customer engagement.

And how would your audience and existing customers know about your deals if you aren’t going to promote them? Advertise these on your website and social media platforms to showcase these attractive promotions. Create visually appealing banners or pop-ups on your website, dedicated landing pages for the offers, and eye-catching social media posts to grab the attention of potential customers. Provide clear information on how customers can avail of the offers and highlight the value they will receive.

Moreover, create a sense of urgency to encourage immediate action. Incorporate phrases like “limited time only” or “while supplies last” to encourage them to purchase quickly and take advantage of the exclusive New Year’s Day deals.

Collaborate with Influencers or Partners

Research and identify influencers or complementary businesses that align with your brand values and audience. Look for individuals or organizations who have a strong online presence and a significant following. Seek out those other local businesses who resonate with your New Year’s Day message and can effectively reach and engage your desired audience.

Once you’ve identified influencers and complementary businesses, create co-branded content or joint promotions with them. This can include guest blog posts online reviews, social media takeovers, or collaborative videos. By combining your expertise and resources, you can provide valuable content and unique promotions that benefit both parties and attract new customers.

Their reach can significantly impact your brand’s visibility and attract new customers. When influencers endorse your brand or share your co-created content, their followers are more likely to trust and engage with local business and your offerings. Leverage influencer partnerships to amplify your brand message, increase brand awareness, and attract a wider audience to your website.

Optimize Email Marketing

Focus on growing your email list by offering valuable incentives, such as exclusive content or discounts, to encourage sign-ups. Ensure that your email opt-in forms are prominently displayed on your website and social media channels. Target individuals who have shown interest in your products or services and tailor your email marketing campaigns to to their specific needs and preferences.

Your email campaigns should resonate with your audience and highlight the value your brand can provide during the New Year. Incorporate personalized elements, such as addressing recipients by name, and share content that is relevant and beneficial to them. Use eye-catching visuals, concise copy, and compelling calls-to-action (CTAs) to encourage engagement and conversions.

To make it effective, you must divide your email list into segments based on demographics, interests, or previous interactions with your brand. This allows you to send more targeted and relevant messages to specific groups, increasing the chances of conversion.

Monitor, Analyze, and Adjust

Utilize tools like Google Analytics to monitor the performance of your website and New Year’s Day campaigns. Track metrics such as website traffic, page views, bounce rates, and click-through rates to gauge the success of your marketing strategy. Analyzing this data will provide insights into what is working well and where improvements can be made.

Furthermore, also keep a close eye on customer engagement metrics, such as time spent on site, social media interactions, and email open rates. Additionally, track conversion rates to measure how effectively your marketing strategies are turning visitors into customers. These metrics will help you assess the level of interest and satisfaction among your audience.

Give your website a makeover today

People on New Year’s Day have a heightened consumer engagement that’s why it’s best to tap into this engagement to get new business and increase your sales. It also spells good news for your brand, especially if your offerings are unique compared to what your competitors are offering.

Part of attracting customers to your website is by giving your website a makeover. With Web.com’s website design services, you’ll get a team of skilled designers to work on your website. One of the consultants will interview you about your website, goals, and what you want to see on your website before proceeding to website design. With our affordable pricing, you’ll never have to worry about our rates hurting your pockets.

Take your online marketing presence to the next level by getting our website design services now!

  • Web.com Team

    Our goal is to be your go-to partner in today’s always-on digital world.

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