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How Generation W Finds Success Online to Educate, Connect and Inspire Women Around the World

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Donna Orender knows a thing or two about achieving success. A former professional basketball player and hall of fame athlete, she was also once the president of the WNBA, a PGA TOUR Senior Executive and is recognized as an exceptional business leader, speaker and author. Based on her personal experiences, Donna had an epiphany: When people come together, especially women, magic happens. This realization inspired her to launch Generation W. What began as a one-day event in 2012 designed to bring women together and inspire thought leadership, confidence and creative thinking would become a worldwide phenomenon.

Today, Generation W is an ever-growing and enthusiastic community and a national non-profit organization that embraces the guiding tenets of education, inspiration, connection and the power of women’s leadership. The Jacksonville, Florida-based organization offers three empowering programs: Generation W for women, Generation Wow for girls and Generation Works focused on neighborhood service projects.

This is is the story of how Generation W overcame challenges and achieved online success with a little help from the team at


Image: Used by permission of Generation W.


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