The balance of power is shifting. Gone are the days when big companies could maintain dominance by outspending their smaller rivals. Your small business can affordably compete in their arena thanks to the great equalizer – online marketing.
With retail eCommerce sales expected to cross $4 trillion in 2020 and over 97 percent of customers finding local businesses through online searches, digital tools offer an easy and economical way to reach your target audience.
You may be asking: “How can I reach more online consumers? How can I keep up with my competition? Should I add eCommerce to my website? Do I have the marketing budget for this? How can I measure results to make sure my online strategies are working?”
As online consumer trends evolve, understanding the best ways to connect with your audience helps you create and maintain a competitive edge. After helping over 3 million small businesses successfully get up and running online, we’ll show you how to make a positive impact in the digital marketplace for less than you think.
Starting and operating a new business often feels overwhelming, but, thanks to technology, it doesn’t have to be. “Online Advantage: An eBook Guide To Being Your Own Boss” explains why there’s never been a better time to start and grow your business.
From exploring how consumers interact with businesses online to learning why a well-designed website is the heart of your online strategy, you’ll discover how to affordably and effectively enhance your online presence.
You’ll also see how social media, email campaigns and blog content require minimal time and expense, yet offer invaluable methods for attracting more customers and inspiring them to take action. To ensure you see a return on investment, we take a look at web analytics and how easy-to-use tools show you the best ways to reach your customers.
To help you keep pace with technology, we highlight new innovations that enterprising companies are using for success and review trends. Topics for this comprehensive eBook include:
The rules have changed. In today’s online business world, being your own boss requires fewer resources, expenses and time commitments than ever. Download our free eBook to learn how an online marketing strategy adds more value to your business.
As the website company small businesses trust, Web.com is focused on your success with resources to build a website, put your business in front of more people, raise your search engine ranking and gain credibility with every email.
We’re here to help you make the most of your online investment and reach your full potential.