Should I buy a .plus domain?

Diana Alcanzar

Recently introduced into the TLD (top-level domain) market, the .plus domain has quickly become popular with startups, entrepreneurs, and small businesses that want to stand out online. It’s fresh, available, concise, and memorable, which are compelling reasons for you to snatch this domain. In this article, we’ll dive into the advantages and challenges of opting for a .plus domain to help you decide if it’s the right fit for your website.

Related: Most Popular TLDs

Key benefits of a .plus domain name

Choosing a .plus domain comes with compelling benefits that can really boost your brand’s online presence. Know why it might be the right choice for you:

  • Branding power. A .plus domain extension opens up unique branding opportunities. It’s perfect for businesses that want to project a positive and progressive image, or for those offering inclusive services and added value. This domain helps emphasize your commitment to going above and beyond in your industry.
  • Global reach. Unlike country-specific domains, a .plus domain isn’t tied to any particular location, which makes it an excellent option for businesses looking to reach an international audience. Its universal appeal can help position your brand more globally.
  • High availability. Since .plus is a relatively new player in the domain market, it often has more names available than the older, more saturated domains like .com and .net. This gives you a better chance of snagging that perfect, straightforward domain extension that really fits your brand.

Limitations to a .plus domain

Opting for a .plus domain has its potential drawbacks that you should consider:

  • Recognition challenges. Being relatively new in the domain scene, a .plus doesn’t instantly resonate with the same level of recognition or trust as established domains like .com or .org. This can impact how new visitors perceive your site’s credibility.
  • Market perception. There’s a chance that some people might not view .plus domains as prestigious or serious as more traditional domain names. This perception could have an impact on how other businesses and consumers view your brand’s professionalism.
  • Risk of over-specialization. As your business grows and evolves, a .plus domain extension may not be as flexible if you decide to rebrand or expand into new markets. This could mean needing a new domain to better suit your altered business focus.

Who should buy a .plus domain?

When it comes to selecting the perfect domain name, the .plus domain has a lot to offer, especially for certain types of businesses and entrepreneurs. The .plus extension is one of the newer top-level domains that provides a unique opportunity for companies with bulk or overstock items, as well as brands looking to emphasize the comprehensive nature of their offerings or promotions. Take note of these businesses that might benefit from a .plus domain:

  • Retailers and wholesalers. For businesses that deal with bulk or overstock items, a .plus domain is ideal. It immediately communicates that there’s more value or more products available, which can be good news for customers looking for deals or larger quantities.
  • Service providers offering premium packages. Companies offering comprehensive service packages or bundled deals could benefit from .plus domain names. They naturally imply an upgrade or enhanced service, which makes them perfect for businesses that want to highlight their superior offerings.
  • Subscription services. A .plus domain can benefit subscription-based models, where customers gain additional benefits or exclusive content. These can include anything from media streaming services to exclusive membership clubs, where the ‘plus’ signifies more content or additional perks.
  • Community and support networks. Organizations that provide added support or resources, such as parent networks, counseling services, or career development groups, can use the .plus domain to communicate the extra support and extended community they provide.
  • Tech companies with expanded features. Tech companies that offer extended or enhanced versions of their products, such as advanced software tools or expanded platforms, could use a .plus domain to differentiate their premium offerings from the standard ones.

How to buy a .plus domain name

Registering a .plus domain name at is easy. Here’s how to do it:

  1. Visit our domain name search tool to check if the .plus domain you want is available before proceeding to the domain registration.
  2. In the search field, type the domain name you wish to register and select .plus as your domain extension.
  3. If the domain name is available, add it to your cart. You can also opt for domain privacy protection at this stage, which keeps your personal information private and helps protect against identity theft and spam.
  4. Click Continue to be offered Domain Expiration Protection, which keeps your domain from accidentally expiring.
  5. You’ll have the option to add services like Google Workspace Email, Website Builder packages (with free SSL certificates for the first month), Quickstart Website Launch, and Codeguard Website Backup. Add any that fit your needs.
  6. Review your selections in the cart, then proceed to checkout. If you’re a new customer, you’ll enter your personal details here. Existing customers will have their payment details processed.

The ideal setup: .plus domain with WordPress hosting

Pairing a .plus domain with a WordPress hosting plan is a smart move for anyone launching a new website. Known for its ease of use, flexibility, and wide range of features, WordPress is the go-to platform for both newbies and seasoned developers.

Using a .plus domain can enhance your website by emphasizing the extra value or premium aspect of your services. This matches WordPress’s customizable features well. Together, they make setting up your website simpler. They also help sharpen your brand image by making it clearer and more attractive to your audience.

Plus, WordPress hosting plans are optimized for performance, which ensures your site runs smoothly and quickly—something today’s online users expect. This is particularly great for startups and entrepreneurs who are keen on building a strong, impactful online presence that really shows they’re offering something extra.

Frequently asked questions about .plus domain names

What is a .plus domain?

A .plus domain is a generic top-level domain (gTLD) ideal for businesses and brands looking to highlight positivity and inclusivity in their offerings.

Is a .plus domain credible?

Yes, .plus domains are fully accredited by ICANN and offer a credible and professional option for your online presence.

Why choose a .plus domain?

Opt for a .plus domain if you’re looking to distinguish your site from a domain that suggests additional value or enhancements. This is ideal for those offering something ‘extra’ or ‘plus’ in their services.

Are there any drawbacks to a .plus domain?

Possible drawbacks include lower recognition compared to .com, market perception, and risk of over-specialization.

Pick your perfect .plus today

If you’re thinking about a domain that really stands out, the .plus domain should be on your list. It’s fresh, not yet crowded, and perfect for businesses that want to highlight they offer something extra, like premium services or added value. While it’s true that being relatively new might lead to some recognition challenges compared to a .com, the unique branding opportunity it offers can be a huge advantage, especially for startups and small businesses. The .plus domain allows you to communicate a promise of more—more quality, more innovation, or more services. Register a .plus domain today!

  • Diana Alcanzar

    Diana is a Technical Writer at She's dedicated to creating compelling and impactful web content that empowers online businesses from around the world. Outside work, she enjoys trying out new foods and visiting different places. She's always eager to experience something fresh and exciting.

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