If you’re thinking about launching a new website and are weighing your options for top-level domains (TLDs), you might be curious about whether a .ws domain is right for you.
Initially designated as the country code top-level domain (ccTLD) for the independent state of Western Samoa, the .ws domain extension has been repurposed and marketed globally as a versatile alternative to more common TLDs when the country adopted just Samoa for its name. Global Domains International then promoted it internationally as “website,” leading to a surge in registrations beyond the Pacific island nation of Samoa.
The present versatility and broad availability of the .ws domain make it an attractive option for anyone eager to establish a unique online presence. However, like any choice, it comes with its own points for consideration, including a few potential downsides that could affect how well it meets your specific needs.
In this article, we’ll walk through the pros and cons of opting for a .ws domain to help you determine if it matches up with the goals and audience of your website.
Pros of a .ws domain name
There are plenty of advantages that come with buying a .ws domain name, some of them include:
- Versatility. The .ws domain is non-specific and can be used for various websites, from personal projects to large-scale enterprises.
- Availability. With fewer registrations than .com or .net, you’re more likely to find your desired .ws domain available, allowing for shorter and more memorable URLs.
- Global recognition. Despite being a ccTLD for Samoa, .ws is perceived globally as an abbreviation for “website,” making it a universally applicable option.
- Marketing potential. The .ws extension can be creatively used in domain hacks (where the domain forms part of a word or phrase), which can enhance branding and marketing efforts.
Cons of a .ws domain name
While there’s a lot to gain from a .ws domain, before you purchase one, be sure to consider the following disadvantages:
- Lower recognition and trust. As a lesser-known TLD, .ws domains may not have the same level of recognition and trust as more established extensions like .com or .net, potentially affecting user perception.
- SEO considerations. Newer or less common TLDs like .ws often start with lower domain authority and may take longer to build credibility in the eyes of search engines.
- Geographic confusion. Some people may not realize that .ws is marketed globally and associate it solely with Samoa, which could be misleading if your target audience is in a different geographic area.
- Market perception. Depending on your market niche, a .ws domain might not convey the same level of professionalism as more traditional TLDs, particularly in less tech-oriented industries.
Who should buy a .ws domain?
The .ws domain is suitable for a wide variety of users who are looking for a memorable and flexible domain name. It’s especially appealing to those in the digital and creative fields who can take advantage of its broad meaning and availability.
Entrepreneurs and startups might also find value in a .ws domain when the more common .com or .net options are unavailable.
How to buy a .ws domain name
Purchasing a .ws domain at Web.com is straightforward. This section will help you with the domain registration and purchasing process.
- Start by navigating to Web.com’s Domain Name Search tool on their website.
- Type your preferred domain name into the search bar.
- Choose “.ws” from the list of available domain extensions.
- Click the button to check if your desired domain is available for registration. If it’s available, review the domain pricing details for the .ws extension to ensure it fits your budget. If not, you can use Web.com’s AI Domain Name Generator tool to help you create an alternative for your business.
- Once you ensure the domain name fits your budget plan, add it to your shopping cart. You can also add domain privacy service to protect your information from the WHOIS database, or a domain expiration protection service to auto renew your domain before it expires.
- Go to your cart and click on the checkout button.
- Fill in the necessary billing and contact details to complete your purchase.
Common questions related to .ws domain names
The .ws domain is a ccTLD for Samoa, widely promoted as a generic TLD for “website” purposes. It was initially meant for entities connected with Samoa but has gained global usage due to its web-related acronym.
While it’s a legitimate TLD recognized by ICANN, it doesn’t carry the same level of familiarity and trust as .com or .net. However, it’s a valid choice for those seeking an alternative to the more crowded TLDs.
Its popularity stems from its general-purpose use and availability, making it a flexible choice for many different types of websites. The .ws extension is particularly appealing for creative domain hacks and branding.
Challenges include potentially lower trust among users, SEO implications, and possible confusion due to its geographical origins. Additionally, its less-known status might deter some visitors who prefer more familiar domain extensions.
Yes, there are no restrictions on who can register a .ws known, making it accessible for personal and professional use worldwide. Its open registration policy helps facilitate a wide range of uses across various industries and interests.
