Finding the perfect domain for your website can be a challenging task, especially with so many options available. Among the various domain extensions, the .business domain stands out as a compelling choice.
Since its launch in 2014, the .business domain has quickly become a popular choice for companies of all types. And it’s easy to see why—it immediately conveys that you’re serious about business.
Why buy a .business domain name?
Choosing a .business domain could be a smart move for your company. Here’s why.
Clear branding
A .business domain name immediately shows that your company is professional and knowledgeable. It allows you to highlight your expertise right on your web address. For example, using a domain like “jimmywoodworks.business” clearly shows what you do and your area of expertise.
This simple and direct message can attract potential customers and partners who are looking for reliable and skilled business services.
Worldwide appeal
The .business domain is not restricted to any specific region or industry; it’s flexible and suitable for companies of all sizes, whether they operate locally or globally. For instance, if you have a startup that provides services worldwide, a .business domain would help you appear more credible and accessible to a wider audience.
Better availability
Since .business is a relatively new domain extension, you’re more likely to find your ideal domain name available, unlike more popular extensions like .com where it might already be taken. This offers a unique opportunity to secure a memorable and relevant domain that perfectly represents your brand.
Things to consider before choosing a .business domain name
However, there are a few things to consider before opting for a .business domain.
Niche focus
Because a .business domain is highly specific, it may not be suitable if your website isn’t geared towards commercial activities. If your site has a broader or non-commercial focus, this domain might not be the best fit.
Less familiar
Being newer on the scene means .business domains aren’t as instantly recognizable as, say, a .com. This could affect how quickly visitors identify and trust your site.
Is a .business domain right for you?
If you’re a business owner, entrepreneur, or organization looking to make your mark, this domain could be perfect. It’s especially handy for anyone who wants their website to scream “business” from the get-go.
With the term “business” being universal, this domain has a seat at the table for any commercial enterprise aiming to shine globally.
Tips for choosing a domain name for your business site
Selecting the right domain name is crucial for establishing a strong online presence. Here are some tips to help you choose the best domain name for your business website.
Keep it short and simple
Choose a domain name that’s easy to remember and type. A shorter name with 7-15 characters is ideal. Just make sure it’s also easy to spell and pronounce so your visitors can find you easily.
Short domain names are also less likely to be mistyped, which can help in retaining visitors who might otherwise end up on a different site due to typos.
Avoid numbers and hyphens
Using hyphens, numbers, and repeated letters in a domain name may lead to confusion and make it hard for people to remember.
When you look at a domain name like “expert-4-u.com,” the mix of hyphens and numbers can cause mistakes when users try to find the website. Sharing the domain name verbally is more challenging as it’s harder to explain clearly.
Choose the right extension
While .com is the most popular and recognized domain extension, consider other extensions like .business, .net, or .org if they better suit your business type and availability. Each extension has different connotations and uses, so choose one that aligns with your business goals.
Check for trademarks
Ensure that your chosen domain name does not infringe on any existing trademarks. This can save you from potential legal issues and help protect your brand. A quick trademark search can prevent future disputes and protect your business’s reputation.
Be unique and on-brand
Keep your business name and what you sell in mind, and think about your target audience to make sure your domain name attracts the right visitors.
A distinctive name also helps build a strong brand image and support your marketing efforts.
Think long-term
Choose a domain name that can grow with your business. Take Amazon, for example. Its broad name allowed it to grow from a bookstore to a huge online marketplace.
Avoid very specific names that might restrict your future growth. To stand out without limiting yourself, find a balance between being specific and general. This saves you from having to rebrand later on and keeps your business flexible.
Research availability on social media
Before you finalize your domain name, make sure to check its availability as a handle on major social media platforms like Facebook, Twitter, and Instagram.
Consistent branding across your website and social media helps reinforce your online presence. Think of it like wearing a uniform — when all your online platforms have the same name and look, it’s easier for people to recognize and remember you.
Use domain name generators
If you’re struggling to come up with a name, try using a domain name generator. This tool can provide creative suggestions based on your keywords and preferences. It filters out unavailable names and gives you options that match your brand.
How to register your .business domain
Ready to claim your .business domain? Here’s how you can register yours with Web.com.
- Enter your desired domain name in our domain name search tool.
- Choose .business as your extension.
- Explore additional tools like Google Workspace email or Domain Expiration Protection to enhance your domain. Choose the add-ons that best fit your needs.
- Enter your contact details and complete the registration process securely. Make sure to review all information carefully before proceeding with payment.
- Verify your domain ownership by following the instructions sent via email after registration.
Your partner in going .business
At Web.com, we’re here not just to sell you a domain—we’re here to partner with you. As you make your way in the online world, consider us your guide, helping to strengthen your business connections and enhance your online presence. After all, your success is our success.
Ready to start? We’re just a click away to help you secure your .business domain and get your business online.
Common questions about .business domains
Absolutely! It’s a recognized and legitimate TLD, endorsed by the Internet Corporation for Assigned Names and Numbers (ICANN).
.business domains are generally open for registration to all types of businesses, regardless of industry or sector. However, businesses operating in regulated industries may need to comply with specific requirements or restrictions imposed by regulatory bodies or governing authorities.
