The digital small business marketplace is becoming increasingly crowded. Nearly two-thirds of all small businesses rely on websites to connect with their customers. Among small businesses without a website, half plan to build one soon.
With Americans spending an average of over 23 hours online per week and five hours per day on mobile devices, a well-designed website is an effective way to reach your online audience.
How can you build a website that stands out? After helping over 3 million businesses get up and running online, we’ve learned that effective websites have common elements, yet remain unique to the brands they represent.
Here are examples of small businesses that have created impactful sites that attract attention, inspire action and represent best practices for website design.
LifeSupport4CRPS
www.Lifesupport4crps.com
This site quickly and clearly defines the challenges of Complex Regional Pain Syndrome (CRPS), a chronic pain condition. The descriptive, attention-getting web address and the easy access “donate now” button on every page encourages contributions.
The donation page includes the lock logo, which lets people who donate know their private data is protected and that the website is trustworthy. Search engines like Google favor secure websites, which can mean higher search directory rankings.
Zappi’s Pizza
www.zappispizza.com
Beautiful, enticing photography instantly draws visitors into this site for a family-owned, Ontario-based Italian restaurant. A home page video captures the dining room ambience, the menu spotlights a delicious selection of pizza and pasta options and a prominent phone number and email address encourage delivery orders.
To further personalize the web experience and put a face on the Zappi’s Pizza brand, the site details how Connie and Tony Zappitelli started with a small business dream in 1971 and, with the help of family, created one of the top restaurants for tourists visiting Niagara Falls.
Work Away
www.workawayspace.com
This website for an integrated office space rental company uses bold headlines and photography to quickly communicate the benefits of a flexible workspace environment. The FAQ page is a great way to answer commonly asked questions, and a membership application link inspires interested readers to take action.
The top of the home page is a good example of eCommerce in action, offering a variety of office options and a “buy now” button that makes the rental process fast and easy. This site quickly shows people looking for office space why Work Away is the right solution.
Let Us Create a Showcase Site for You
When you want a strong online presence that separates your brand from the competition, Web.com can help.
Whether you’re creating a new website or refreshing an existing one, we make the process easy. With options for Do It Yourself (DIY) business website design and Do It For Me (DIFM) professional website design, we’ll get you up and running quickly, so you can get back to the important things – like being your own boss.
Who knows? You may be featured in a future showcase.
Products mentioned in this blog post include:
Do It Yourself (DIY) Website Builder
Do It For Me (DIFM) Website Design Services
Image Credits
Image 1: Shutterstock
