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How Email and Social Media Can Work Together to Grow Your Business

One thing I’ve learned over the years about small business owners – other than the fact that they are overwhelmed and time-crunched – is that they don’t understand how to weave together various pieces of the marketing puzzle. And one of the biggest disconnects is between email and social media.

Let’s take a look at how email and social media can work together to grow your business:

Use social media to grow your email list

There are three things you can do here:

  1. Offer special content, promotions, or discounts exclusively via email, and announce that information on social media (and keep repeating it!).
  2. Create pay-per-click (PPC) campaigns that offer special discounts or freebies to new email subscribers.
  3. Routinely share links to the free downloads (ebooks, worksheets, etc.) that are sitting on your website.

Optimize email subscribe pages for mobile

Because people are increasingly using their mobile devices – not desktops – to access social media, make sure your email subscribe pages are optimized for mobile. That also means you need to ask for less information. First name, last name, and email should do it.

Add social buttons to your emails

There are two kinds of social buttons – share and follow. Place share buttons with content, and place follow buttons at the top of your email (bottom is less optimal, because then you’re dependent on readers scrolling to the bottom).

Share social media channels in a drip campaign

When you’re setting up a drip email campaign (one that will go out after a lead or website visitor downloads an ebook, makes a purchase, or subscribes to your email list), focus one of those emails on your social media presence – and let people know what kind of content they’ll enjoy on each channel.

How do you use social media to grow your business? How do you use email? Share your strategies for success below!

Photo by on Unsplash

Author information

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at