According to a study, humans can process visuals 60,000 times faster than words. In fact, we can process an image within the time it takes us to read a word. That’s why they’re crucial to your website’s success: they can get your message across faster. Plus, they elicit an emotional response that helps your audience remember.
On top of that, they’re also great for your SEO. Labeling them with relevant metadata and captions offers more content for search engines to index. This way, your content will appear on searches, giving you more chances to get found!
Images and videos provide you with more opportunities to engage your audience, enhance brand recall, and improve SEO. All of which is a huge factor in promoting your business and converting visitors into valuable paying customers.
Step five is complete! Now it's time to get started on step six.