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4 Technology Advancements to Help Small Businesses

Web.com Team
A woman and a man using business technology

Key Takeaways

  • Technology development changes perceptions and inspires new thinking.
  • The right business technology helps you reach a larger audience and enhance your customer experience.
  • Virtual reality, cybersecurity and online marketing are just a few examples of technology advancements that can help your small business.


The odds were against them and the naysayers were loud. Even their father, a church pastor, said that the only people meant to fly were angels. The Wright Brothers, however, had an unwavering vision. 

The distance of the world’s first engine-powered flight was less than the wingspan of a modern jetliner, but the impact of this revolutionary technology was far reaching and helped to send a man to the moon. “If we worked on the assumption that what is accepted as true really is true, there would be little hope for advancement,” wrote Orville Wright in a letter to a friend

As a small business owner, you may be ready to embrace technology advancements and take your business to the next level but unsure where to begin. While technology drives the progress of almost everything around us, 80 percent of U.S. small businesses are not taking advantage of digital tools. However, small businesses that do use technology experience two times as much revenue per employee and four times the revenue growth as compared to previous years.

Finding Success with State-of-the-Art Solutions

Technology solutions can help you make the most of your budget and resources. Here are a few small business tools to consider.

Online Marketing

Technology has a direct effect on the way customers interact with your business. Nearly 90 percent of shoppers begin product searches online. Online marketing tools for small business allow you to reach these customers while requiring minimal time and financial investment. Developing a website has never been easier, gives you instant credibility and offers customers access to your business 24 hours a day. 

Online marketing campaigns, such as targeted emails to your customers, can be created quickly and adapted as necessary. Social media messages can be highly personalized to your brand followers and build stronger relationships with your customers. Blogging keeps customers informed and establishes you as a field expert. Adding search engine optimization (SEO) content helps your business rank higher in online search directories and attracts more visitors to your website. 

To help you make the most of your investment, online marketing is quantifiable and can be monitored in real time with free online analytics tools

Remote Working and Telecommuting

Interactive communication technologies keep you connected to your team via laptops, smartphones and tablets. Remote working and telecommuting opportunities allow you to team with talented professionals not in your area, save on overhead costs and efficiently conduct business. With innovations like Skype and Google Hangouts, interactive meetings can occur on laptop screens, and project management applications like Asana and Monday.com keep employees connected and updated. 

Two-thirds of all small businesses allow workers to telecommute and over 70 percent of U.S. workers say this is important to them. While implementing these practices will help you attract more employees, keep in mind that remote workers require discipline and focus, including a self-starting attitude, solid time management skills, and effective communication skills. Finding team members with these skill sets is the key to productive remote working and telecommuting.

Virtual Reality

This advanced technology empowers companies to develop and “see” products before spending money to make them a reality. With many smartphones and tablets now featuring virtual reality (VR) technology capabilities, businesses can create dimensional customer experiences to build engagement with their products, services and brand. Additionally, creating a three-dimensional (3D) model of your product is now easier and more affordable than ever. Consider investing in a 3D printer or find a local resource that can create a product model. 

Allowing customers to experience your product through VR technologies helps them “try” before they buy and helps to enhance your online (eCommerce) sales. Your employees can also benefit from economical and efficient VR-based training experiences that build experience and improve productivity.

 

Small business tools and technology on a desk

Cyber Security

While only 16 percent of all small business owners are worried about a cyberattack, over 60 percent of all cyberattacks occur at the small business level. It is important to stay focused on website security and protecting your customers’ online experiences. Affordable malware scanning tools closely monitor your website pages and immediately notify you of attempted hacks or attacks. 

When customers visit your website, having an SSL certificate lets them know their private data is encrypted and that your site is trustworthy. Including an SSL certificate also means your business will rank higher in online search directories so that more customers find you. 

Put the Power of Technology to Work for Your Business

Using technology to your advantage will help you maximize the resources of your small business, enhance employee productivity and better serve your customers. As your online marketing partner, Web.com is ready to help your business reach its full potential. 

 

Products mentioned in this blog post include:

eCommerce Website Builder for Small Business

Small Business SEO Services

Website Security for Small Business Safety

Social Media Marketing for Small Business

Professional Business Email


Featured Image: Shutterstock

Image 2: Photo by ZMorph Multitool 3D Printer on Unsplash