That bare bones, do you-it-yourself website you created when you launched your business just isn't cutting it anymore. Should you try to update and upgrade it yourself, or start from scratch—and get help this time? Here are five reasons having professional web designers build you a custom website can benefit your business.
It gives you time to focus on your business. Your business is growing — that's why you need a new website. But a growing business requires lots of attention, which means you don't have much time to spare dealing with a DIY website. When you let the professionals handle your custom website design, you can spend your time on what matters most to you: running and growing your business.
A custom website differentiates your business. Have you ever visited a website that makes you say, "Wow"? It doesn't happen too often, but when it does, that website really makes a lasting impression. With millions of websites out there competing for customers, a custom website can give you the edge you need. You never get a second chance to make a first impression—but with the right custom website, the first impression will be enough.
A custom website is built to grow. Experienced web designers know how to build a website that can easily grow with your business. Talk to your custom website designers about your long-term plans and goals for your business, and they'll help you figure out what website solutions and add-ons you may need in the future. Then they can design your website so it will be easy to make those changes whenever you need to.
Getting professional help can really simplify your life. Choose a web design company that offers additional services, such as website copywriting to improve your SEO, local business listing services, and help with social media marketing, and you’ll make your life a lot easier. When all of your online marketing needs are in good hands, you can feel confident your business is poised to succeed.
If your business has unique needs, a custom website could be the answer you're looking for. For example, if you're selling to different target audiences, selling complex products, or selling a huge amount of different SKUs or product categories, you may not be able to find a DIY website template with the functionality you need. With a custom website, you'll know you're getting exactly what you want, the way you want it.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship.