Let's face it: Humans have short attention spans. If you want your business website to get customers' and prospects' attention, you need to change it up every once in a while. But not sure how to update your website to get the biggest impact?
Remove or update old content that's become outdated and add new content on a regular basis. Not only is updated content more valuable for your visitors, but regularly refreshing content also helps your website rank higher in search results. Whenever you add new content, the search engine "spiders" crawl your site again.
Start a blog on your website and publish informative and relevant articles on a consistent basis. Share industry insights, tips, news, and updates to engage your audience and establish your expertise. Encourage comments and interaction to foster engagement.
Keep your product or service pages up to date with accurate descriptions, pricing, and availability. Highlight any new features, variations, or improvements to showcase your offerings effectively. Remove outdated or discontinued products to maintain relevance.
Create a news or announcements section on your website to share updates about your business, such as new partnerships, awards, events, or community involvement. This demonstrates your business's activity and builds trust with your audience.
Regularly update your testimonials and case studies with new customer feedback and success stories. This helps build credibility and reassures potential customers about the quality of your products or services.
Since you're not navigating your website every day, you may not notice broken links — but your website visitors sure do. Make it a point to regularly check your site for broken links and fix them. Pay special attention to broken links in your calls to action or on your most-visited web pages.
Perhaps your product or service offerings have changed since the last time you updated your website. Perhaps the keywords used in your website content, tags and headers are no longer the best ones for driving traffic and converting customers. Use a keyword search tool to find the most relevant keywords for your business and add them to your site. For example, as local search has become more important, adding local place names as keywords can help you attract more customers. Ready to dive deeper in to the world of SEO? Check out our Small Business SEO Guide! You can also hire an SEO expert to handle this for you if you lack the time or expertise.
Design trends and websites are always changing, and what looked modern 18 months ago may look seriously outdated now. Bold typefaces, bright colors, minimalism and moving images are all hot website design trends to consider. Getting a custom-designed website is affordable and can make a huge difference in the results your website gets.
Make it mobile friendly
The majority of website visits now take place on a mobile device, so if your website is still not mobile friendly, you're going to get left behind. Make sure that your site is easy to view and navigate on all types of mobile devices and that it loads quickly—a factor that's even more important on mobile than on desktop. Making your website mobile friendly is an easy update that can pay off big.
Start selling stuff
Adding eCommerce store capability to your website can really boost your sales. For example, if you own a retail store, selling some of your products online will help you expand to new markets outside your local area. Even a service business can benefit from e-commerce. For instance, a hair salon can sell haircare products, or a fitness studio can sell workout DVDs or exercise equipment. A web design company that specializes in ecommerce can help you set up your site for success.
Whether you have a DIY website or you used a website design service, there's no reason for you not to keep your website fresh! Keeping a small business website updated is crucial for accurate information, staying competitive, improving SEO, enhancing credibility, and engaging with the target audience. It ensures visitors have current details, reflects professionalism, and adapts to evolving industry standards. An updated website attracts organic traffic, demonstrates commitment to customer satisfaction, and provides opportunities for interaction. It serves as a valuable online asset, supporting business growth and success. And if it ever feels like too much, you can always reach out to our team of experts to get you going on the right track!