When English engineer and computer scientist Tim Berners-Lee created the world’s first web page in 1991, little did he know the revolutionary chain of events he was setting in motion. The page took hundreds of hours to create, was text only and encouraged readers to contribute content to something called the World Wide Web.
Today, there are over 4 billion internet users and almost 2 billion websites. The web pages that formerly took months to create are now built in days, hours or minutes. Web programming has evolved from complicated scientific protocols to simple screen clicks on a laptop.
Websites Mean Business
As a small business owner who wants to maximize your marketing investment, a website is important to your success. It’s a full-time representative of your company and tells online visitors who you are, what you do and why you are different. Most importantly, it can attract more customers.
Whether you want to build a website or enhance an existing one, the process is simple and affordable. Today’s technology-driven website builders and custom website design services make it easy to create a positive online presence.
In today’s business world, a website is no longer an option, it’s a necessity. Nearly 90 percent of shoppers search for products online before making a purchase and over 70 percent of people use mobile devices in stores to research products.
Web.com offers a Do It Yourself (DIY) Website Builder that includes “drag and drop” functionality with hundreds of website designs, thousands of free images and customizable text options. If you need hands-on assistance, our Do It For Me (DIFM) Website Design Services give you affordable access to an experienced team of writers and designers to build your site. We’ll take the lead, from initial interview to website launch.
No matter which website building option you choose, here are tips for creating an effective site.
Promote Your Brand, Not Just Your Business
Your website is a full-time representative of your company – and brand. Be sure that your site communicates who you are, what you do and, most importantly, what makes you unique. Your brand is your promise to your customers. It lets them know what to expect from your products and services and it differentiates you from your competition.
Your website should clearly communicate the essence of your brand and give customers an idea of what it’s like to do business with you. Many times, your website will be the first impression people have of your company – make sure it’s a great representation.
Spotlight Your Products and Services
Your website’s products and services section should address your customers’ challenges and show how your products and services solve them. Explain who your ideal client is, provide examples of how they use your solutions and include customer testimonials if you have them.
Highlight pricing information so customers understand the value of your products and services and include a call to action. Web building technology makes it simple to create an impactful web site that connects with your customers and inspires them to make a purchase.
Make Your Website Mobile-Friendly
Up to 70 percent of online traffic happens on a mobile device and almost 70 percent of smartphone users say they are more likely to buy from companies with mobile sites that easily address their questions or concerns. To make it easy for customers to find your business, you have to reach them on their smartphones and tablets while they are on the go.
A mobile-friendly website helps your customers quickly find your products and services and leads to sales. Many of your customers will be using a small screen so be sure the mobile version of your site is simple, highly visual with large type and photos, quickly loads on the screen and has easy-access links. Web.com specializes in mobile-friendly website design and can help you maximize your online experience.
Attract More Customers With SEO Keywords
When customers are looking for your business, how can you be sure your company shows up in the search directories? Including search engine optimization (SEO) keywords in your website content will trigger search engines and increase your ranking in online directories like Google, Bing and Yelp. To determine what keywords are right for your business and industry, begin by reviewing your competitors’ website content.
SEO technology increases your website’s visibility and attracts more customers. If you need assistance, Web.com will create opportunities to increase your business’s search ranking. We’ll also help you track the results with online analytics so you’ll see how many more website visitors you attract for your online investment.
Increase Online Sales With eCommerce Functionality
By 2021, over 2 billion shoppers will make an online purchase. You can capitalize on this trend by adding eCommerce functionality to your website and make it easy for your customers to buy your products and services online. With this feature, your website will be open for business 24 hours a day and will make sales even when you can’t.
Boost your website’s credibility by protecting your customers’ private data. From account pages to shopping cart checkout, Web.com can add a Secure Sockets Layer (SSL) certificate that creates a secure link between your website and your customers’ browsers to ensure all of their personal information is protected. Online directories notice that your website is secure when you have an SSL certificate and boost your company’s ranking in search directories. The small padlock icon on your site also lets customers know it’s safe to purchase from you.
Technology is driving website design ideas for small business and making it easier than ever to establish an online presence. From providing SEO tips for small business to setting you up for increased sales with eCommerce for small business, Web.com helps you use the latest innovations to make the most of your online experience – and investment.
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