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Fitness Website Designs to Inspire You in 2021

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Fitness Website

Key Takeaways 

  • The right website design will attract customers and strengthen your brand online.

  • Having an easy-to-use, informative website is essential for capturing more sales.

  •’s website builder makes creating and editing your fitness website a breeze. 


At the start of each year, many people turn their focus towards getting in shape. Typically, this results in a rise in gym memberships, the popularization of new diet techniques and a lot of business for personal trainers. However, with the ongoing coronavirus pandemic, online fitness offerings are more popular than ever.

When potential customers turn to the Internet to research fitness, you want to ensure that your website is there to provide them with the best advice possible. But sometimes before you can build your dream website, you need a little inspiration to help you find the right approach. Here are some standout websites that we think will help you come up with the perfect vision for your fitness website. 


Inspiring Designs

Get Fit Retreats

Get Fit Retreats is a clean-looking website with an appealing design that displays all of the information a curious customer might be looking for right on the homepage. 

OrangeTheory Fitness

OrangeTheory Fitness is a well-known workout brand and their website exemplifies a simple navigation bar offering details on the workout, different locations and how to join their gyms. 


Kai Fit

Kai Fit is a great example of a personal training website that gives potential customers everything they need to know right on the homepage. It has a link to the personal trainers' schedules, displays testimonials and provides a lengthy bio about the founder of Kai Fit to show why customers should choose them

Club Pilates

The Club Pilates website is a good example of properly displaying a brand by having everything in the right brand colors and style. It also offers a free first class in several areas on the site, to help motivate any interested party to at least try Club Pilates out.

Yoga Works

Yoga Works markets its products effectively through an outstanding homepage. The chosen imagery communicates how their services can be used from the comfort of the client's home and their offerings are neatly displayed throughout the page. 

Planet Fitness is a well-known gym brand with locations throughout the United States. Their website proudly displays their low-cost gym membership and cleaning protocols and has an easily noticeable Join Us bar directly in the center to entice visitors to sign up.


Fitness Website Design Best Practices

  • Navigating your site should be fast and easy. Typically, a fitness site should have five basic sections: home, about us, your offerings (classes or workout packages)  and a contact us or sign-up page. Your navigation bar should always be succinct, well organized and easy to follow. Also, it helps to have a home button on every page so website visitors always have a point of reference and can quickly return to the opening page of your site.

  • It’s human nature to start at the top of a page and work your way down when you first open a webpage. Make it easy for your customers and prospects by leading with the most important information and details that your customers are looking for. If you own a gym, think about emphasizing your cleaning procedures and practices. If you are a fitness trainer, use clear, crisp copy to talk about what makes you different from other trainers and how you can customize your training offerings to your clients' needs.

  • Less is more when it comes to website design. You should always make the experience of finding and purchasing your products and services as easy as possible. Create a page that has a specific class or services price, schedule and description so your potential clients have all the information in one place. When website visitors don’t have to spend extra time searching through your site, they can focus on why they want to purchase your products or services.


Give Customers a Reason to Love Your Fitness Website

Feeling inspired yet? If so, we've got great news: Whether you own a gym, a personal training business or a yoga studio, has the tools and know-how to help your website get as much traffic as possible. Start with our eye-catching templates and leverage our many services to make your fitness-focused website attractive, easy to find and a joy to navigate.

You can check out our gallery of amazing website templates or reach out to the team and let us help build your website from the ground up. We will help register your domain name, design your website, build your online store and promote your business with our SEO tools. Just let us know what you need.


Products mentioned in this blog post include: 

Images: Shutterstock

All screenshots captured by the author. All logos and brand icons captured in screenshots are the trademark or copyright of their respective brands. Example screenshots of websites do not imply brand endorsement by, or affiliation with,