At the start of each year, many people turn their focus towards getting in shape. Typically, this results in a rise in gym memberships, the popularization of new diet techniques and a lot of business for personal trainers.
When potential customers turn to the internet to research fitness, you want to ensure that your fitness website is there to provide them with the best advice possible. But sometimes before you can build your dream website, you need a little inspiration to help you find the right approach. Here are some standout websites that we think will help you come up with the perfect vision for your fitness website.
Get Fit Retreats is a clean-looking website with an appealing design that displays all of the information a curious customer might be looking for right on the homepage.
OrangeTheory Fitness is a well-known workout brand and their website exemplifies a simple navigation bar offering details on the workout, different locations and how to join their gyms.
Kai Fit is a great example of a personal training website that gives potential customers everything they need to know right on the homepage. It has a link to the personal trainers' schedules, displays testimonials and provides a lengthy bio about the founder of Kai Fit to show why customers should choose them
The Club Pilates website is a good example of properly displaying a brand by having everything in the right brand colors and style. It also offers a free first class in several areas on the site, to help motivate any interested party to at least try Club Pilates out.
Yoga Works markets its products effectively through an outstanding homepage. The chosen imagery communicates how their services can be used from the comfort of the client's home and their offerings are neatly displayed throughout the page.
Planet Fitness is a well-known gym brand with locations throughout the United States. Their website proudly displays their low-cost gym membership and cleaning protocols and has an easily noticeable Join Us bar directly in the center to entice visitors to sign up.
Define your target audience within the fitness niche, such as beginners, athletes, or specific age groups. Understand their needs, goals, and preferences to tailor your content and offerings accordingly.
Develop a visually appealing and cohesive brand identity that resonates with your target audience. Choose colors, fonts, and imagery that align with the fitness theme and create a positive user experience.
Plan your content strategy to provide valuable and engaging information related to fitness. This can include workout routines, nutrition tips, motivational articles, expert interviews, and success stories. Regularly update and diversify your content to keep visitors interested.
Design a user-friendly website structure and navigation system. Ensure that visitors can easily find the information they need, such as workout programs, recipes, or blog articles. Categorize content logically and use clear menus and search functionality.
Optimize your website for mobile devices, as many users access the internet through smartphones and tablets. Ensure that your website is responsive and provides a seamless browsing experience across different screen sizes.
Incorporate high-quality images, videos, and infographics to enhance your content and engage visitors. Visual media can be used to demonstrate exercises, share recipes, or provide instructional content.
Foster a sense of community by integrating features that allow visitors to interact, such as comment sections, forums, or social media integration. Encourage discussions, provide support, and engage with your audience.
Determine how you plan to monetize your website, as discussed earlier. Consider the methods that align with your content and audience, such as advertising, affiliate marketing, premium memberships, or e-commerce.
Implement search engine optimization (SEO) techniques to improve your website's visibility in search engine results. Utilize keywords, meta tags, and relevant content to attract organic traffic. Develop a marketing plan to promote your website through social media, guest blogging, collaborations, and email marketing. If SEO feels like a heavy lift for you, you can always reach out to our SEO experts for help!
Install website analytics tools, such as Google Analytics, to track user behavior, measure traffic, and gain insights into your website's performance. Use this data to make informed decisions and optimize your website over time.
Remember, this is just a starting point, and there are many other factors to consider based on your specific goals and resources.
Navigating your site should be fast and easy. Typically, a fitness site should have five basic sections: home, about us, your offerings (classes or workout packages) and a contact us or sign-up page. Your navigation bar should always be succinct, well organized and easy to follow. Also, it helps to have a home button on every page so website visitors always have a point of reference and can quickly return to the opening page of your site.
It’s human nature to start at the top of a page and work your way down when you first open a webpage. Make it easy for your customers and prospects by leading with the most important information and details that your customers are looking for. If you own a gym, think about emphasizing your cleaning procedures and practices. If you are a fitness trainer, use clear, crisp copy to talk about what makes you different from other trainers and how you can customize your training offerings to your clients' needs.
Less is more when it comes to website design. You should always make the experience of finding and purchasing your products and services as easy as possible. Create a page that has a specific class or services price, schedule and description so your potential clients have all the information in one place. When website visitors don’t have to spend extra time searching through your site, they can focus on why they want to purchase your products or services.
Feeling inspired yet? If so, we've got great news: Whether you own a gym, a personal training business or a yoga studio, Web.com has the tools and know-how to help your website get as much traffic as possible. Start with our eye-catching templates and leverage our many services to make your fitness-focused website attractive, easy to find and a joy to navigate.