Are you looking for a way to add a new revenue stream to your offline business? Consider adding an online service component. Online services are a hot growth category, according to recent data.
Nearly two-thirds (63 percent) of U.S. adults use online services every day. Entertainment and music dominate online services, but work productivity tools, ebooks, health and education services are also very popular among consumers.
Not all online services are free, either. More than half of users regularly pay for them. While the “freemium” business model is hot (51 percent of consumers say they would use a service that offers limited content or services with an option to pay for more), but it’s not the only way to go. What makes customers more willing to pay for your online service?
What do consumers dislike about online services? 54 percent are bothered by unrelated services being pushed; 49 percent hate when it’s hard to reach live support and 41 percent dislike inflexible purchasing options.
As for what they’d like to see more of, 61 percent say instant, 24/7 service and support is the biggest thing missing from the online services they use. Surprisingly, 62 percent prefer to deal with customer support issues by phone; just 3 percent prefer to do so by social media.
How can you add an online service component to your offline business?
Last, but not least, keep your revenues rolling in by sending emails to remind customers to update their credit card information on your site; 90 percent won’t remember to do so on their own.