Over two-thirds of all small businesses have a website. But to stay competitive in today’s competitive marketplace, you need more than just an online presence – you need a website that performs. But how do you know if your site is fulfilling your goals online?
One effective tool you can use to review and improve key aspects of your site is Website Grader from Web.com. “Website Grader evaluates your website almost from the perspective of an online search engine to make sure you have all the necessary components in place to attract site visitors,” says Gideon Carpenter, a website product specialist at Web.com. “It’s easy and accessible and provides website owners with useful feedback that doesn’t require years of experience and training to interpret.”
Using Website Grader is as easy as typing your email address and website URL into the Website Grader homepage. “Unlike other similar resources, Website Grader doesn’t require you to complete a registration process,” says Gideon. “Once you enter your website and email data, an evaluation of your website will appear on your screen in just 60 to 90 seconds.”
Once the evaluation process is complete, you will receive an onscreen report highlighting areas of your website you can improve upon. “It’s a great overview of the state of your website and indicates if you need to update things like search engine optimization keywords and to make sure all of your headings are in a proper hierarchy,” says Gideon. “It will also give you pointers on improving titles, descriptions and photo compression.”
To make things easy, specific text and image files are called out to allow website owners to see the items in question so they can take action to correct any issues. Even if your site appears to be running great, it might not always be looked upon favorably by a search engine, which means fewer people will find and visit it. “Website Grader gives you a comprehensive breakdown of the layout aspects of your website that can be easily overlooked when building or modifying your site, especially as your site gets older,” says Gideon.
However, that’s not to say that just because your website is relatively new, it doesn’t need to be updated. “Online industry protocols evolve quickly and sometimes it’s hard to keep pace with everything,” says Gideon. “Even if you have a relatively new site, Website Grader can help make sure your site is properly optimized and that everything is up to date.”
In addition to calling out areas for improvement, Website Grader also indicates elements of your site that are working well. In today’s fast-paced world where people more frequently access website data on smaller smartphone and tablet screens, Website Grader will review the key elements of your site that are necessary for a positive mobile experience.
“Website Grader provides mobile responsiveness guidelines to ensure that the links on your web page are highly legible and easy to tap on a mobile screen,” says Gideon. “It also checks to make sure your meta titles and descriptions aren't overly lengthy, which could cause them to be cut off when someone is conducting an online search.”
Many small business owners use secure sockets layer (SSL) certificates on their websites to protect their business data and their customers’ personal information from cyberattacks. Website Grader will alert you in advance of your certificate's expiration date so that you can renew your certificate and make sure that your site continues to stay safe and secure for both you and your customers.
Designed specifically with the small business owner in mind, Website Grader will help to minimize the time you spend with your site while maximizing its performance. “We’ve actually simplified a more advanced tool that expert web specialists use to now generate website reviews that are easy to use and actionable for almost everyone,” says Gideon.
“Specifically, this will help small business owners prioritize the needs of their websites, quickly identify and correct any maintenance issues and spend more time doing what they do best – running their businesses,” he says. In addition to everything that Website Grader provides, it is also backed by expert technical support. You can use a chat feature on the Website Grader page if you have questions or need additional direction.
Of course, if you need to build or enhance a website, Web.com offers great online resources, like website packages that include a free domain name and website hosting plus professional email and more. Let us show you how we can help and you’re sure to give us an “A” for effort and value.
When you want a quick, easy and efficient way to make sure your website is performing its best, put Website Grader to the test. It’s a great way to identify and correct any issues so your website will always be at the head of the class.