Technical SEO simplified: Essential steps for a powerful online presence

10 MINS
Harlan Dave Tantog

Search Engine Optimization, or SEO, is already a crucial part of building online success. Without it, it’s likely that good websites will be lost in the ocean of website pages. Good SEO means getting more eyes and customers checking your website.   

In general, SEO is a broad topic to discuss. But here, we’ll dive deep into the technical SEO. We’ll try to make it easy for you so you can get started easily.   

Technical SEO: An Introduction  

Think of Technical SEO like setting up your shop so people can easily find it, and everything works smoothly. It’s about making sure search engines can find your website, understand what’s on it, and show it to people when they’re looking for something you offer.  

Why it’s important for your web pages to be seen   

It matters a lot because it’s how you get your website in front of people. If search engines can easily read and understand your site, they’re more likely to show it in search results. That means more people clicking on your website.  

The main parts of Technical SEO: Crawling, Indexing, Rendering, and Layout  

  • Crawling: It’s like having search engines send little robots to check out your site.  
  • Indexing: After the robots look around, search engines sort and file what they found.  
  • Rendering: This is about how your website shows up on people’s screens.  
  • Website Layout: It’s important to organize your website so both people and search engines can find their way around easily.  

Technical SEO vs. other kinds of SEO  

  • Technical SEO is like prepping your kitchen and ingredients. It’s the basic stuff that needs to be right before you start cooking (or in this case, optimizing your website).  
  • On-Page SEO is like actual cooking. It’s what you do on your website—like adding the right keywords and making it nice for visitors.  
  • Off-Page SEO is like telling your friends about your great cooking. It’s the stuff you do outside your website, like getting other sites to link to you.  

So, Technical SEO is the first step. Get this right, and it makes everything else (like your content and backlinks) work better. It’s all about laying a strong foundation for your website to be noticed and liked by both search engines and people.  

Business significance of Technical SEO: Business owners must-know  

Makes your website a better place for visitors   

Think of Technical SEO as doing the behind-the-scenes work to make your website a great place to visit. If your website loads quickly, is easy to use on phones, and keeps visitors’ information safe, people are more likely to enjoy their time on it. It’s like making sure your shop is easy to find, has a welcoming entrance, and a comfortable layout. For example, Google found out that if a website takes more than a few seconds to load, most people just leave. So, speeding up your site can keep more visitors around.  

Helps your website get noticed by search engines   

Search engines, like Google, are always looking to show the best websites first. Technical SEO is all about making sure your website ticks all the right boxes for these search engines. Things like how mobile-friendly your site is, how fast it loads, and if it’s secure (uses HTTPS) can make a big difference in where you appear in search results.  

Keeps up with search engines   

Search engines are always changing how they pick the best websites to show. They’re giving more and more importance to how well websites work on mobile phones and how fast they load. So, if you make sure your website is up to speed in these areas, it’s more likely to climb up in search rankings.  

In simple terms, good Technical SEO means a better experience for your visitors and a better chance of getting noticed by search engines. It gives your website better chances at getting seen in a crowded online place.  

What’s covered by technical SEO: Key elements to prioritize  

Easy-to-follow site structure: Like a well-organized shop   

A good website structure is like having a shop where everything’s easy to find. You want your visitors to move around without getting lost. This helps people (and search engines) understand your website better, find what they need, and maybe even discover something new they like!  

Mobile optimization: Making sure your site looks great on phones   

These days, most people use their phones to go online. So, your website needs to work well on mobile devices. It’s like making sure your shop’s front door is wide enough for everyone to get in. Search engines now focus on how your site performs on mobiles, so a mobile-friendly site is super important.  

Speeding up your website: No more long loading times   

No one likes to wait, right? Making sure that you have fast site speed and page speed is key — especially if your website has multiple pages. Tools like Google’s PageSpeed Insights can show you what’s slowing your site down. Imagine streamlining things so your visitors can quickly get what they came for. A speedy site keeps your visitors happy and can even help your site show up higher in search results.  

SSL/HTTPS: Keeping things safe and secure   

Using SSL and HTTPS is like putting a strong lock on your customers’ information. It keeps your site safe and builds trust with your visitors. Search engines, like Google, prefer secure websites, and they even warn users if a site isn’t secure. Safety is a big deal online, just like it is in the real world.  

Sitemaps and robots.txt: Guiding search engines through your site   

Think of XML sitemaps and robots.txt files like maps and guidebooks for search engines. They help these search engines explore your site more effectively, making sure they notice all the important stuff you want to show off.  

Structured data markup: Making your website stand out

Structured data, or schema markup, is like adding cool signs to your store windows to catch people’s attention. It helps search engines understand your content and can make your site’s listing in search results look more appealing. This could mean showing things like star ratings for reviews or prices for products. It’s a neat trick to grab more attention and get more clicks.  

So, technical SEO is all about making your website user-friendly, fast, safe, and easy to find. It’s like giving your online home a makeover, not just to make it look good, but to make sure it works well for everyone who visits.  

Best practices: Keeping up with technical SEO  

Check up on your website regularly   

Imagine giving your website a regular check-up, like you’d do for your car. You can use tools like Google Search Console to look for things that might be wrong. It’s about checking if your website loads quickly, if all the links work, and if it’s easy to use on phones. This is like making sure your car’s engine is running right and there are no flat tires.  

Fix the usual website glitches   

When you find something wrong, don’t worry, most issues have simple fixes. If your website is slow, try making your photos smaller or cleaning up extra code. Got broken links? Either fix them or point them somewhere relevant. If your site looks wonky on phones, think about using a design that adjusts to any screen size. It’s like tuning up your car to keep it running smoothly.  

Staying on top of search engine changes   

Search engines like Google often change the rules of the game (their algorithms), which can affect how your website shows up in search results. To keep up, you can read SEO blogs or follow SEO experts online. It’s like keeping an eye on the weather forecast, so you’re not caught off guard by a sudden change.  

By doing these regular check-ups, fixing common issues, and staying aware of what search engines are up to, you’re making sure your website is always ready to welcome visitors, just like keeping your shop’s doors open and welcoming.  

Technical SEO for different websites  

eCommerce stores: Make your online shop work smoothly   

For eCommerce sites, it’s really important to make sure everything loads fast. You want your product pictures to look good but not take forever to load. Also, organizing your site so it’s easy for people to find and buy products is key. And don’t forget about keeping customers’ information safe, especially when they’re paying.  

Small business websites: Help local customers find you   

If you have a small business, you want people in your area to find you when they search online. Make sure your website talks about your local area or city. This helps people nearby discover your business. And since lots of people search on their phones, your website should work well on mobile devices.  

Content and blog sites: Make sure people can read your articles

For blogs or content sites, the main thing is to make sure people can find and read your articles. Use clear titles and make it easy for search engines to go through your site. It’s about organizing your content so when someone is searching for a topic you’ve written about, they can find it easily.  

Each type of website has its own needs for technical SEO. eCommerce sites need speed and security, small businesses need to be found locally, and content sites need to be easy for search engines to read. By focusing on these areas, you’re helping your website do its job better.  

How to improve technical SEO: A step-by-step guide  

1. Your technical SEO checklist: What to check regularly   

Let’s break down what you should regularly check on your website:  

  • How fast your site loads: Use Google’s PageSpeed Insights to see if your site is slow and get tips to speed it up.
  • Mobile-friendly: Make sure your site works well on phones and tablets.   
  • Secure website: Check that your site uses HTTPS, which keeps visitors’ info safe.   
  • Crawl errors: Use Google Search Console to find and fix errors that stop search engines from reading your site properly.   
  • Broken links: Look for links on your site that don’t work anymore and fix them.   
  • Easy to navigate: Make sure people can find their way around your site easily.  

2. Easy-to-use SEO tools for beginners   

Here are some tools that can help you without needing to be an SEO expert:  

  • Google Search Console: Shows how your site appears in Google and highlights issues.   
  • PageSpeed Insights: Gives you tips to make your website load faster.   
  • Moz Pro: It’s like a Swiss army knife for SEO, with lots of useful features.   
  • SEMrush: Great for seeing how you stack up against competitors and where you can improve.  

3. User-friendly tools to improve your website   

These tools are great for beginners and can really make a difference:  

  • Yoast SEO: If you use WordPress, this tool is super helpful for SEO basics.   
  • Ahrefs: Good for finding out where your website can do better, like in link building or finding keywords.   
  • Ubersuggest: A simpler tool for checking your website and tracking keywords.   
  • Screaming Frog SEO Spider: Handy for bigger websites to find and fix SEO issues.  

4. Deciding between DIY SEO and hiring a pro   

Here’s how to decide if you should do SEO yourself or hire someone:  

  • Your time and interest: If you have the time and want to learn, give DIY a try with the help of online tools and resources.   
  • How complicated it gets: If it starts getting really tricky or takes too much time, you might need a professional.   
  • Your website’s size: Bigger websites with more complex needs might benefit more from an expert.   
  • Your budget: Think about how much you can spend. Doing it yourself can save money, but an expert can bring in more know-how and get things done faster.  

Remember, keeping your website in good shape with SEO is an ongoing task. Whether you go DIY or hire a professional, the best choice depends on your situation and what you want to achieve with your website.  

Elevate the Technical SEO for your web page today!  

Alright, let’s get down to it: Getting your website to work well and be noticed? That’s where Technical SEO comes in. It’s a big deal, whether you’re just starting out or sprucing up your existing site. Remember, every little effort counts. Not sure how to kick things off? No stress. Start with something small and keep going. You’ll find your groove soon enough.  

Need a hand with all this? No problem. That’s what we’re here for. Our team is ready to jump in and give your site the boost it needs. And with Web.com’s SEO Service, you’ve got a pro to help you nail your Technical SEO

  • Harlan Dave Tantog

    As a Technical Writer at Web.com, Harlan creates content that any reader can understand. With his background in technical and customer support, he incorporates his technical knowledge and deconstructs complex ideas and concepts into easy to digest texts. Outside work, you'll see him playing volleyball, jumping off cliffs, and drinking coffee at cafes.

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