Secrets of Success: Darius Fisher

There are some “rules” of business success most entrepreneurs abide by. But many also have their own “secrets”—things they do or believe that helped them achieve success. In “Secrets of Success,” a weekly interview series here at’s Small Business Forum, I ask some of today’s smartest, most innovative, most successful business owners to share their insights and success secrets with you.

Meet: Darius Fisher, the president and cofounder of Status Labs, an online reputation management firm. The company specializes in digital crisis management, creating and implementing strategies for their clients to repair their digital presence, whether that’s on social media or Google search results. Status Labs’ clients include Fortune 500 companies, CEOs, politicians, athletes and other public figures. Fisher likens what Status Labs does to what happens on TV’s Scandal, albeit with (hopefully) a lot less violence.

Darius started his career as a political consultant where he consulted on political and advocacy campaigns throughout California and also worked as a copywriter.

Status Labs is a global business with clients in 35 countries.

You can find Darius on Twitter @fisherdarius.

Rieva Lesonsky: What did you want to be when you grew up?

Darius Fisher: I wanted to be a baseball player.

Lesonsky: Why did you start your own business?

Fisher: To work for myself and have the freedom to travel.

Lesonsky: Did you experience a pivotal moment on your way to success?

Fisher: When I quit my job as a copywriter and dove into entrepreneurship full time.

Lesonsky: What’s the best small business advice you ever gave and/or received?

Fisher: Find the quickest line to the money.

Lesonsky: What’s one “best practice” more entrepreneurs should be embracing?

Fisher: Focus on selling rather than on the other nonsense that doesn’t contribute to your growth.

Lesonsky: What’s your favorite book?

Fisher: How to Win Friends and Influence People by Dale Carnegie.

Lesonsky: Is there a quote you find particularly inspiring?

Fisher: “Chance favors the prepared mind.”

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Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.