How can we help you today?
Business Consultants Let our experts help you find the right solution for your unique needs.
866-227-1474 Hours: M-F 8am-9pm ET
Hours: 24/7
Product Support We're here to help with setup, technical questions, and more.
Hours: 24/7

Secrets of Success: David Stubenvoll

There are some “rules” of business success most entrepreneurs abide by. But many also have their own “secrets”—things they do or believe that helped them achieve success. In “Secrets of Success”, a weekly interview series here at’s Small Business Forum, I ask some of today’s smartest, most innovative, most successful business owners to share their insights and success secrets with you.

Meet: David Stubenvoll, the CEO and cofounder of Wowza Media Systems. Dave, a streaming industry veteran, launched Wowza with Charlie Good to “fill a stark void in the industry: the lack of flexible, simplified media server software on which to build reliable streaming.”

Wowza is Dave’s fifth new business venture; he previously served as Entrepreneur-in-Resident at Adobe Systems and as CEO/co-founder of Freeworks. (He also worked at Intuit and was the president of GALT Technologies, an Intuit subsidiary.) Dave holds two patents and concurrently earned a J.D. from Boston College Law School and an MBA from the Carnegie Mellon University Tepper School of Business.

Rieva Lesonsky: What did you want to be when you grew up?

David Stubenvoll: An archeologist, because it was the biggest word I knew.

Lesonsky: Why did you start your own business?

Stubenvoll: I like to help people succeed. It seemed like the most direct way with the biggest impact.

Lesonsky: Did you experience a pivotal moment on your way to success?

Stubenvoll: Realizing that the interests of VCs and entrepreneurs are not fully aligned.

Lesonsky: What’s the best small business advice you ever gave and/or received?

Stubenvoll: Don’t quit your day job.

Lesonsky: What’s one “best practice” more entrepreneurs should be embracing?

Stubenvoll: Positive cash flow is more important than revenue maximization.

Lesonsky: Do you have a 2015 small business prediction?

Stubenvoll: A new tech bubble is on the horizon.

Lesonsky: What’s your favorite book?

Stubenvoll: Atlas Shrugged, by Ayn Rand.

Lesonsky: Is there a quote you find particularly inspiring?

Stubenvoll: “A rich man is nothing more than a poor man with money.” –W.C. Fields

Want more assistance growing your business online? Join the Small Business Forum for free access to our library of ebooks, the latest industry news and support from other business owners, entrepreneurs and working professionals. Join a Group to ask questions, share your opinions and grow your network! Visit to learn about our full range of affordable website design and online marketing services.


Author information

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.