Are you looking for a women’s business conference you can attend to network, make connections and learn from expert speakers? There’s no shortage of options. The New York Times recently reported that conferences for women in business are surging at unprecedented levels—to the point where a person could literally attend a different event every week.
One reason conferences for business and professional women are a growth industry is a surge in the number of publishing companies launching the events to help bolster sagging profits from print and online publications. The National Journal, The Atlantic, More magazine and Cosmopolitan magazine are among the magazines that have added women’s conferences in recent years, while conferences put on by prominent female media moguls Arianna Huffington (Thrive) and Tina Brown (Women in the World) are drawing crowds as well.
With so many women’s conferences out there, how do you choose the event that will give you the greatest return on investment and is worth your precious time?
In addition to numbers, also try to estimate what types of people will be attending. You can often guess this from the event’s marketing outreach—is it marketed to businesswomen, women business owners or just women in general? If you want to hobnob only with other entrepreneurs, look for that type of event.
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.