According to a recent abstract: The demand for employees trained in science, technology, engineering and mathematics (STEM) fields continues to increase, yet the number of Millennial students pursuing STEM degrees is not keeping up with demand. What can you do to encourage women in these fields (and find female employees with this background for STEM jobs)?
When recruiting, play up the fact you are a woman-owned business and add the bonus of giving employees flexibility and your understanding of work/life balance. Studies show these things are important to all Millennials looking for work in any field.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.