Key Takeaways
- Building a website is easier than you think.
- You don’t need several digital tools and web development or design skills to create a website that complements your brand.
- Web.com’s Website Builder combines AI technology, drag-and-drop features and a user-friendly interface to help you build and launch your website.
Congratulations! You’ve decided to build your own website. It’s an exceptional move since we live in an internet-influenced world, where establishing an online presence is the name of the game. The best part? Building a website is easier than you might think. With the right tools, you can create a website that not only looks great, but also works hard for your business.
In this article, we’ll provide practical tips to help you get started with building your website—from choosing the right design to optimizing its functionality, aesthetics, and performance—using Web.com’s AI website builder.
Top tips to improve your website and grow your online presence
If you’re a business owner, building a website is the way to go if you want to boost trustworthiness and credibility. However, you’re probably overwhelmed with the whole idea because you don’t have the resources and expertise.
Here are some practical tips and steps to help you enhance your site, boost performance, and keep visitors engaged.
Tip #1: Create a logo that reflects your brand
While your website is the digital gateway to your brand, your logo is the visual groundwork of your identity. Your logo and website work hand-in-hand to boost your company’s online presence. Creating a logo can be a challenge if you lack design skills (or time), but you can simplify the process with Web.com’s AI LogoBuilder.
With our tool you can create a professional logo that reflects your business’s identity, values, and purpose. It not only saves time since it simplifies the decision-making process, it also saves time since it eliminates the hiring of a professional graphic designer.
When updating your logo, think about how it will remain impactful, as well as recognizable, across different devices. It should look just as sharp on a desktop as it does on mobile devices. Your logo should maintain its impact regardless of where your customers are browsing from.
And remember—consistency is key. Your logo should be featured across every page of your site to boost brand recognition and reinforce your identity. A seamless logo experience helps visitors build brand recognition.
How to update a business logo on your homepage with Web.com
- On the left menu of the Site Editor, clicks PAGES. Under MENU, choose your Home page.
- Hover on the upper right corner of the website builder and click the Layout button (beside the ‘Settings’ gear icon).
- Click Upload to add your new logo. Click Edit, then Image and add your logo.
- Drag and files or select a photo; then click use image.
Tip #2: Create and maintain engaging content
By consistently updating your content, you keep your audience hooked and improve your search engine rankings. Search engines love fresh content because it signals that your site is active, relevant, and up– to– date.
Quality always trumps quantity. Whether it’s blogs, product descriptions, or service offerings, prioritize content that’s informative, relevant, and tailored to your audience’s needs.
Don’t be afraid to mix things up with multimedia—videos, infographics, and podcasts can all boost engagement and keep your audience coming back for more. Keep the content fresh and valuable, and watch your website thrive.
There are times, however, when this is easier said than done. Writer’s block can strike and leave you staring blankly on your screen. Don’t fuss. Web.com’s AI writer is here to save the day. Check the tips on how you can tap its AI capabilities with human creativity to create content that your target audience can relate to.
How to create high-quality content with AI Writer
- Log in to your Web.com account.
- On the left menu of the Site Editor, click Websites, then click LAUNCH next to the website you want to update.
- On the left menu, click Content, then click AI Writer from the drop-down.
- Choose your preferred content type, language, and tone, and input keywords or a brief description.
- Click Generate Idea and review the text output to be generated in the center pane.
- Edit the AI-generated content as needed.
- Once satisfied, copy the content to use on your website.
Tip #3: Add interactive features to your homepage
Your homepage is often the first impression visitors have of your business, so it should captivate them from the moment they land. Adding interactive features like polls, image sliders, or videos can give your homepage an engaging, dynamic feel, encouraging users to explore further and spend more time on your site.
A compelling call-to-action (CTA) is essential to website building. It can bridge the gap between website visitors and significant business results. Also, in today’s internet-influenced landscape, a well-crafted CTA can guide your visitors to the results that you want to achieve.
Whether it’s making a purchase or signing up for a particular service. This strategic element can turn casual browsers into returning clients. Therefore, a concise and action-oriented CTA can cut down decision fatigue by guiding them on the next steps.
How to add a CTA button
- Hover on the section of the page where you want to add the button.
- Click Add a Section, then Call to Action. Choose your preferred style from the list, then click SELECT.
- Click Add Features to create additional features.
- Type the name for your new menu button (like “Get a Quote”) in the text box. Link your new button to a URL address within your site and hit Enter to activate it within your menu bar. You can also use our website builder’s AI writer to create your call–to–action content.
Tip #4: Add social media buttons to boost engagement
Social media is one of the most powerful tools for building your brand and connecting with your audience. By adding social media buttons to your website, you make it effortless for visitors to find and follow your profiles, ultimately increasing engagement and driving more traffic to your social channels.
To maximize their impact, position your social media buttons in visible, easy-to-find spots, like your header, footer, or a floating sidebar. This ensures users can follow you without interrupting their browsing experience.
How to add social media buttons to your homepage footer
Click the Add Element button then click Social, then drag and drop the Social Buttons icon into the footer section of your website.
Click Edit to access the buttons. You can choose to add or remove social network buttons and drag the buttons up or down to change the order.
- Click Design to set the alignment, size, and hover color. You can also change the social button style.
- Click Edit to connect each button to your social media accounts. You can also choose to have each social button open in a new tab.
- Click Apply to activate your social media buttons.
Tip #5: Integrate an online store to grow your business
If you’re considering expanding your business online, adding an eCommerce component to your website is a smart move. It’s a great way to diversify your revenue streams and make your products or services accessible to a broader audience. Even if you’re not ready to launch just yet, exploring your options now gives you a head start for when the time is right.
Think about how an online store could complement your existing business:
- Identify products or services that are well-suited for online sales.
- Offer exclusive items, subscriptions, or pre-orders to spark interest and create demand.
- Plan for essential logistics, such as managing inventory, handling shipping, or delivering digital products.
Exploring these possibilities now allows you to think creatively about the future of your brand without feeling pressured. With thoughtful preparation, you can position your business for growth and reach new customers in a whole new way.
How to set up an online store
Setting up an online store with Web.com’s AI website builder can help you with your eCommerce journey even if you don’t possess coding and other technical expertise.
Compared to conventional web development tools, our website builder doesn’t require you to employ HyperText Markup Language (HTML), Cascading Style Sheets (CSS), or Javascript. Rather, it uses intuitive drag-and-drop interfaces and pre-built elements. Plus, it offers more versatility for complicated customizations.
Web.com’s AI website builder also utilizes a Secure Sockets Layer (SSL) that encrypts online transfers as well as data transfers. This ensures that the sensitive information that your business and customers use on certain procedures are not compromised in any way.
- Access the sidebar grid at the upper right corner, then select Save.
- Choose what product offerings you want to display. Add product headings, descriptions, photos and pricing. Organize by category and post each offering.
- Offer your customers popular payment methods like PayPal and major credit cards, then add SSL certificates to provide a convenient and secure online shopping experience.
- Manage, edit, delete or change your products anytime. Create discount codes, offer free shipping and other special deals. Track inventory and know the status of your product supply.
Tip #6: Streamline your email marketing and customer communication
Building strong, lasting relationships with your customers is one of the most important ways to grow your business, and clear, consistent communication is key to making that happen. Email marketing and centralized customer inquiries are two powerful tools that help you stay connected, organize your prospects, and respond to customer needs quickly and effectively.
To take your email marketing to the next level, segment your audience for more personalized communication. Group your customers by demographics, purchasing habits, or how they interact with your website. Then, create tailored email campaigns for each group. For example:
- Reward loyal customers with exclusive offers.
- Keep new subscribers engaged by sharing helpful tips or updates.
- Send reminders and incentives to customers who abandoned their carts.
Equally important is responding quickly to customer inquiries. Centralizing all your messages in one inbox makes it easier and faster to manage communication.
Putting the said factors into consideration, you should seriously consider investing in Web.com’s Professional Email service. Not only does it increase productivity, it can also boost your credibility since your business email is going to appear and not a generic one. It also allows you to maintain a consistent brand identity.
Complementing the said features with our professional marketing services you can save time and achieve a solution that is based on your business goals. You can widen your reach and convert email recipients into paying customers. Remember, unless you’re an experienced digital marketer, you may not know how to achieve that.
Tip #7: Master search engine optimization (SEO) for long-term growth
To truly thrive online, your website must be optimized for search engines. Search Engine Optimization (SEO) is the key to ensuring your site ranks well in search results, drives organic traffic, and boosts your visibility.
How to optimize your website for search engines
- Optimize keywords. Begin by identifying the right keywords your target audience is searching for. Naturally incorporate these keywords into your content, titles, headers, and meta descriptions to improve your visibility in search results.
- Create high-quality content. Search engines prioritize fresh, relevant, and high-quality content. Create blog posts, articles, and other resources that address common questions and solve problems for your audience. The more helpful your content, the more likely it is to rank higher.
- Apply on-page SEO. Ensure your images have alt text, structure your content with proper headings (H1, H2), and make sure your pages load quickly and are mobile-friendly. A well-structured, fast-loading site is essential for both user experience and SEO.
- Local SEO. Local SEO is a gamechanger in today’s smartphone-influenced lifestyle. This is because it can connect your business to nearby individuals who are ready to buy a product or hire a service, and visit your business. This targeted approach is essential if you want to build a loyal local customer base.While SEO focuses on organic search rankings, consider pairing it with search engine marketing (SEM) through paid ads to quickly drive traffic while you build up your SEO efforts over time.
If you’re looking to simplify the SEO process, Web.com provides an easy-to-use SEO tool that can help. The tool conducts an SEO health check, identifies areas to improve, and gives you a clear action plan to boost your rankings.
In line with this, you should also consider our SEO Pro Service. Here, our experts handle all your SEO needs. From on-page and off-page actions that can help you rank higher, to keyword research that can improve online visibility.
Tip #8: Monitor and improve your site’s performance
Now that your website is live, it’s crucial to keep an eye on how it’s performing so you can make improvements along the way. Tracking key metrics like page load speed, bounce rate, and user behavior will help you identify areas that need attention and ensure your site is delivering the best possible experience.
Use analytics to understand how visitors are interacting with your site. Are they bouncing off quickly, or are certain pages getting more traffic than others? These data are gold—it reveals how users navigate your site and points to areas where you can make improvements for a smoother, more engaging experience. By consistently monitoring your site’s performance, you’ll be better equipped to optimize it, keep users engaged, and ensure your website continues to support your business goals effectively.
Take your website to the next level with Web.com
Whether you’re connecting with new and existing clients or aiming to engage more website visitors, your site is a powerful tool that can evolve alongside your business. Following these eight expert tips will help you optimize your web pages, refine your web design, and ensure your website continues to deliver value as your brand grows.
Now’s the time to take action! Log into your Web.com account today to explore more website improvement features and maximize your site’s potential. Need help? Our expert support team is here to guide you every step of the way.
Frequently Asked Questions (FAQ)
Updating an existing website often takes less time and resources compared to rebuilding from scratch. Refreshing your content, adding new features, or optimizing for organic and paid search can significantly enhance your site’s performance without losing its established SEO value. Small changes, such as modernizing your web pages with appropriate and consistent colors or improving navigation, can also make a big difference in user experience.
With Web.com, you can seamlessly update your existing website by adding interactive elements, tweaking layouts, and integrating eCommerce features—all without starting from square one.
Responsive design is key to ensuring your web pages provide an excellent experience for all web users, whether they’re browsing on mobile or desktop. Test your site’s performance on various devices to confirm that images resize correctly, buttons are easy to tap, and text remains readable.
If your business website is functional but you’re looking to take it to the next level with advanced customizations, it might be time to consult a web designer. While a website builder provides powerful tools for creating and managing your site, a designer can help with unique elements like custom animations, intricate layouts, or advanced integrations that align more closely with your brand.
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Screenshots from Author