What is the .WORLD domain name + key benefits to consider

6 MINS
Claire Sy

A strong online presence is crucial for businesses, especially if you’re aiming to reach a global audience. In today’s digitally driven world, a vague or generic domain name just might not cut it and might be the reason you miss out on opportunities. 

Introducing the .world domain: a unique and effective solution that enhances your online presence and credibility to a global audience. In this article, you’ll learn the importance of choosing .world domain for your global business. Additionally, you’ll get practical tips on selecting an effective domain name to ensure a strong and impactful online presence. 

.world: The ideal domain for your global business 

Domains are the addresses you type into a web browser to visit a website, like “www.example.com.” They are unique to each website and help users find and identify different sites on the internet easily. 

.world domain extensions are designed for entities aiming to reach an international audience. Unlike traditional domain extensions like .com or .org, a .world domain immediately suggests a broad, global focus. 

It’s an ideal choice for anyone whose activities, products, or ideas aren’t limited to just one country or region like groups such as: 

  • International organizations 
  • Global online communities 
  • Worldwide businesses 
  • Educational and research institutions
  • Environmental and humanitarian groups 
  • Travel and tourism websites 
  • Tech and innovation companies 
  • Cultural and artistic projects 
  • Personal brands with global appeal 
  • eCommerce platforms 
  • Event organizers 
  • Multilingual services or platforms

Benefits of using a .WORLD domain extension 

Launched and became available to the public in 2014, the .world domain is a newer generic top-level domains (gTLDs).  

The Internet Corporation for Assigned Names and Numbers (ICANN) wanted to expand the domain name system (DNS) to enhance innovation, competition, and consumer choice in the domain name space. 

However, the .world domain does more than give you a choice beyond .com, .org, and .net domains. In this section, we’ll break down the other factors that your business can benefit from .world domain names

Credibility and professionalism 

Choosing a .world domain for your website can instantly boost its professional image, especially if you’re aiming for a global audience. This domain tells your visitors that you’re serious about making a mark on the world stage. 

Let’s say there’s an IT company called “GlobalTech Solutions” that’s just started to go international. They switch their website from “globaltech.com” to “globaltech.world.” Now, when internet users see their website, they immediately know they’re a global entity. This helps them look more trustworthy and professional to customers and partners everywhere. 

Targeted traffic 

A .world domain effectively draws an audience that’s interested in international matters. When someone sees a .world domain, they immediately understand that the website will have an international perspective, which is exactly what they’re interested in. 

Let’s imagine a travel blogger named Sarah. She writes about her trips all over the world. She changed her website from “sarahstravelblog.com” to “sarahstravelblog.world.” 

When people see the “.world” in her domain, they know right away she’s writing her travels across the entire planet. People who love global travel will visit her blog, read her posts longer, and interact more, making her blog more popular and successful. 

Improved search engine rankings 

Search engines like Google don’t favor specific domain extensions over others when ranking websites. What they prioritize is the relevance and quality of the content, the user experience, and the overall credibility of a website. 

However, a specific domain can indirectly influence search engine optimization (SEO) by making a site more appealing to its target audience. For example, a .world domain might attract more clicks from users interested in global content, signaling to search engines that the site is valuable for those searches. 

So, a news outlet called “Global News Network” may switch from “globalnewsnetwork.com” to “globalnewsnetwork.world.” This change can lead to higher click-through rates from users searching for international news. It tells search engines that their site is a relevant source for global news topics. In turn, this boosts their site’s rank on the search results. 

Better brand recognition 

.world domains help your brand stand out and be remembered. They’re unique and clearly show your focus is on a global scale, which automatically sets you apart from local businesses and websites using common domains like .com. 

People all over the world immediately have it in their minds that “streetfashion.world” is a global brand compared to other fashion brands.

domain name purchase

4 tips to help pick a domain name for your business 

Choose a relevant domain name 

When selecting a domain name, it’s crucial that it accurately reflects your business and what you offer. This helps potential customers understand what your business is about right from the start. 

A relevant domain name can: 

  • Communicate your business focus 
  • Enhance branding 
  • Improve online visibility 
  • Build customer trust 

You can use Web.com’s free AI Doman Name Generator Tool to help decide your domain name. 

Keep it short and simple 

Shorter domain names are easier to recall. If your domain is concise and straightforward, customers are more likely to remember it after seeing it just once. 

It also ensures that your message is clear and direct. A simple, uncluttered domain can effectively convey your brand identity without confusion or ambiguity. 

Finally, short and simple domains are easier to fit on business cards, advertisements, and marketing materials. They are also more visually appealing and easier to incorporate into logos and branding elements. 

Be as clear as possible 

Avoid numbers, hyphens, and special characters to maintain clarity and ease of typing. Numbers and hyphens can lead to misunderstandings. For instance, if you use a number (like “4” instead of “for”), people might not know whether to type the numeral or spell it out. Similarly, hyphens can be easily forgotten or misplaced. 

Furthermore, special characters and hyphens can make typing a URL more cumbersome, especially on mobile devices where such characters might require switching keyboard layouts. 

Make it pronounceable 

If people can easily say your domain name, they’re more likely to talk about your website in conversations. This can be a powerful tool for organic marketing and spreading the word about your business. It also prevents misunderstandings when sharing your website verbally. 

Immediately check its availability 

Checking the general availability ensures that the domain you want isn’t already taken by someone else. Having a unique domain is essential for your brand’s identity and legal standing. 

You can check your desired domain in Web.com’s domain search tool. isn’t available, you need to find alternative choices. 

Register your ideal domain immediately 

Once you find an available domain that fits your brand, registering it right away prevents others from owning it. If other entities own your preferred domain, you won’t be able to take it unless they sell it or if it expires. 

Web.com also offers a domain privacy protection service to mask your domain data from being publicly accessible in the Whois database once you get your ideal domain. It also reduces spam and protects you from identity theft. To protect your domain from expiry, we also offer domain expiration protection. This way, you won’t lose your domain in case you forget to renew it next year. 

Take the .world domain advantage 

A .world domain offers numerous advantages including enhanced credibility, targeted global traffic, improved search rankings, and better brand recognition. 

If you’re a professional or a firm aiming for a global presence, consider a .world domain for your business or personal brand. Register your perfect domain name with Web.com and take your business to the world stage. We’ll help boost your website to new global heights.

  • Claire Sy

    Claire is a Content Marketing Writer at Web.com. Although she’s just started her content marketing journey, she’s eager to write compelling articles while learning more about the SEO and marketing world. Growing up, Claire had always loved reading, but she started taking an interest in writing through poetry and stories. She also likes playing chess in her spare time.

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