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Our Logos

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The Web.com Logo

The Web.com logo has been optimized: the name is now set in a lighter weight of Gotham Rounded at a single x-height with more generous letter spacing and new color values. The updated logo has evolved to a more modern and refined look, better suited to the updated brand strategy and positioning. 

In order to build brand equity, it is important to use the Web.com logo consistently across all touchpoints. Always use the approved artwork of the updated logo. Follow the recommendations on the following pages, and consult the brand team with any questions. 

Logo Suite

Web.com uses three versions of the optimized logo, shown to the right: the primary logo, the reversed logo, and the special use logo. 

• The primary logo uses two key colors from the full Web.com color palette: PMS 293 C and PMS 185 C (please see Color page for additional color breakdown information).

• Use the full color blue and red logo only on white backgrounds. It should not be used on gray or colored backgrounds or on photography when legibility is a concern.

• The primary logo should be used whenever possible and be considered the default choice. 

• When legibility of the primary logo is a concern due to color contrast, the reversed, solid white logo may be used instead.

• The reversed logo is ideal for use on colored backgrounds or on photography when legibility may otherwise be a concern. 

Clear Space

In order to maximize the impact of the Web.com logo, be sure to give the logo the appropriate space from any surrounding elements. This clear space is determined by the letter “o” in the Web.com logo. The dotted line to the right indicates the minimum distances that the logo can be placed from other graphic elements or the edge of the composition. This clear space has been built into the margins of individual asset files. 

Minimum Size

To ensure optimal reproduction and legibility, the Web.com logo should not be used smaller than the provided minimum sizes. For print, the logo should not be used at less than 0.2 inches tall. For screen, the logo should not be used at less than 16 pixels tall. 
*Clear space is not included in the minimum sizes listed. 

Square Format

The square format logo is ideal for situations in which the full word mark does not fit or become illegible in the desired space. Examples include, social media, favicon, and other instances where space is limited. It is recommended to use the square format logo with the Web.com name in close proximity. 

Service Name Lockup

Selected service names may be locked up to the Web.com logo following the specified proportions and spacing shown to the right. The “for Enterprise” designation is set in Open Sans Light, in primary gray (black, 60%) at one-half of the x-height of the Web.com logo. The space between the service name and the logo is equal to the width of the “for Enterprise” “o” (horizontal) or to the height of the “for Enterprise” “E.” 
*Service or product names should not be locked up to the logo in any configurations other than the horizontal and vertical lockups shown to the right. 

Product Name Lockup

Selected product names may be locked up to the Web.com logo following the specified proportions and spacing shown to the right. The “Lead Stream” designation is set in Open Sans Light, in primary gray (black, 60%) at one half of the x-height of the Web.com logo. The space between the service name and the logo is equal to the width of the letter “o” at the same size and weight as the “Lead Stream” text (horizontal) or to the height of the “Lead Stream” “L.” 
*Service or product names should not be locked up to the logo in any configurations other than the horizontal and vertical lockups shown to the right. 

Our Tagline

Our tagline, “our business is to improve yours”, is the concise representation of the high-level benefit of our brand positioning and product vision. We utilize the tagline in cases where our audience is interacting with our brand for the first time. It helps to provide context that we work with businesses to make them more successful, thus eliminating confusion at the onset.