Design Assets
& Guidelines
Logo | Color | Typeface | Photography | Business Confetti | Voice and Tone
Brand Positioning: Human Element
Concept: Make the Web Work for You
Where some embrace the bottom line, Web.com stands out by embracing the human element; the customer connections which, we believe, are the fibers of every business. This belief is the foundation of how our teams work with each customer, from big to small and everything in between. We listen, then apply our expertise to deliver solutions that strengthen our customer’s relationships, and ultimately, their business no matter where they are in their online journey.
We’re successful if we empower customers to connect with more, more often, and in more meaningful ways. We also provide award winning professional services to take your online presence to the next level.
Logo
Web.com uses three versions of the optimized logo; the primary logo, the reversed logo, and the square logo used for mobile.
To ensure optimal reproduction and legibility, the Web.com logo should not be used smaller than the provided minimum sizes. For print, the logo should not be used at less than 0.2 inches tall. For screen, the logo should not be used at less than 16 pixels tall.
Color
We like to keep our Web.com brand feeling happy, playful and friendly by using the following color palette.
Primary colors
Gradients
Full color spectrum
Photography
Photography should focus on the benefit brought to customers by working with Web.com: customers should see themselves and their businesses within communications.
When searching for photography, keep the following brand attributes in mind: dynamic, connections, happy, honest, human, meaningful communications, partnerships, positive, potential, quality, relationships, (tailored) solutions, and transparent.
Photography should be happy, bright, human, and approachable in both subject and perspective. It should not feel overly staged. Note that while images may include technology, it should not feel like the primary focus.
Business Confetti
While celebration styled stock photos are great for our brand, we are not afraid to bring the party to your online presence — no matter what industry you’re in!
Business confetti is a way to show excitement, growth, movement within our imagery to help build the brand and engage the customer.
Below we’ve compiled ways to use confetti within the images. Get ready to add extra sparkle and pizzaz to your visuals!
Exclamation mark = excitement, celebration
Mouse cursor = technical, relates to the Web.com platform/website building
Bullseye = seo, business listings
Stars = growth, success, dreams
Confetti rules
The confetti should compliment the imagery. As used in the examples aboves, the confetti should sit closely to the image. Use to showcase an emotion, confetti can be used around the peoples heads and use the icons that represent the product and emotion.
Large confetti stars can be used in backgrounds with transparency to help fill the area.
