PPC stands for pay-per-click, an internet marketing strategy in which advertisers pay a fee each time one of their ads is clicked on. Essentially, it’s a way to pay for visits to your website, rather than attempting to “earn” those visits organically with SEO.

PPC increases your online presence, especially if your website is new. In this article, we offer you tips on building your web presence and explain how PPC is beneficial to that strategy.

With pay-per-click marketing, you pay an advertising platform whenever someone clicks on your ad. PPC is a popular advertising strategy because it helps your business rank at the top of search engines quickly.

There are several components to a PPC campaign, such as the campaign, the ad group, the keywords, and the text of the ad itself. These all come into play when advertising your business and its message to potential customers.

Yes! While traditional ads are still the most popular in search results, there are a few variations that can help increase your brand’s visibility. PPC display ads are a more visual alternative to the standard text-based ad.
 
A PPC retargeting campaign is a great way to follow up with customers who have already visited your website.
 
Additionally, Google Shopping campaigns allow you to showcase your products directly in search results.

Depending on your business’s unique situation, PPC might be right for everyone. Regardless of what industry you’re in, your website could benefit from a PPC marketing campaign because Google is the most common search engine visitors use. Call our experts for more information on how to achieve your specific business goals.

As well as your Account Manager you will be assigned a certified PPC expert who will build and manage your campaign.

Your PPC campaigns will run based on your budget and timeframe. You can turn off or adjust ads and start new ads as your business needs change over time. You can also adjust your budget whenever you need to.

No! In fact, our experts work to make sure your ads appear at the best time of day for your business based on budget and availability.

This depends on your location, industry, and how many competitors in your space are also running PPC ads. You can get started for as low as £500 ad spend a month.

Both SEO and PPC are valuable strategies to get you in front of visitors on Google. The main difference in results is where you appear on the search results page. PPC will ensure you are placed high on the page regardless of your organic rankings. SEO will help you rank higher in the non-paid area of the search.

PPC is great for new websites that have just launched. It will help you get found online quickly as your site gets indexed in the search engines.

One isn’t necessarily better than the other. Both digital marketing strategies can produce results for your business. SEO produces long-term results, but it takes time and effort to fully maximise your return. Pay-per-click advertising can produce results very quickly, but it requires reinvestment of profits to maintain as your business grows. SEO and PPC are both great options, but it all depends on your unique goals.

Keep reading to understand the difference between SEO and PPC and why you need both!

Although Microsoft offers PPC ads, the audience volume is much lower than on Google, which is why we specialise in Google ads. However, other channels like Facebook, Instagram, and LinkedIn also offer valuable advertising opportunities, and this is something Web.com can assist with. Social Media Marketing.