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How a tax and accounting franchisor increased scheduled
appointments 63% year-over-year

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Solutions

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Location Pages

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Custom Paid Search Program

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Search Engine Optimization

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Content Management

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Local Directory Syndication

Outcomes in first 12 months

24%

increased organic web visits YoY*

Applied SEO best practices for corporate and local web pages. Researched and implemented new keyword strategy to include specific services businesses look for in today’s accounting world.

63%

increased scheduled appointments YoY*

Used call recording to listen in on every phone call that came in generated by campaigns efforts and provided feedback on operational processes on lead handling and driving appointments from inquiries.

77%

decreased cost per scheduled appointment YoY*

Updates and refinements to paid search campaigns yielded a consistent, higher volume of higher quality leads at a lower cost.

*Year-over-year | Mar ‘17 – Mar ‘18

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