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Facebook Solutions

How a health care devices and services franchise owner increased
paid web visits while reducing average cost

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Custom Ad Creation

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Audience Targeting

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Bid Management

Outcomes in first 6 months

49%

increase in total paid web visits

Facebook-attributable traffic represented over 33% of overall paid traffic.

26%

reduction in overall ad cost-per-click

The average Facebook-attributable ad click was 3X cheaper than the average paid search-attributable ad click.

19%

reduction in overall cost per web visit

The average Facebook-attributable web visit was 2.3X cheaper than the average paid search-attributable web visit.

over 100%

increase in adoption of program

Program participant satisfaction resulted in over 100 more locations to adopt the Facebook solution.

*First six months | Data as of April 25, 2018

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Explore how Web.com for Enterprise helps franchise, multi-location, and health care organizations.

CASE STUDY

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