How a health care devices and services franchise owner increased
paid web visits while reducing average cost
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Custom Ad Creation
Outcomes in first 6 months
increase in total paid web visits
Facebook-attributable traffic represented over 33% of overall paid traffic.
reduction in overall ad cost-per-click
The average Facebook-attributable ad click was 3X cheaper than the average paid search-attributable ad click.
reduction in overall cost per web visit
The average Facebook-attributable web visit was 2.3X cheaper than the average paid search-attributable web visit.
increase in adoption of program
Program participant satisfaction resulted in over 100 more locations to adopt the Facebook solution.
*First six months | Data as of April 25, 2018