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How a World Gym Franchisee in Texas beat their cost-per-acquisition
target by 71% through digital marketing

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Outcomes in first 6 months

71%

lower online marketing CPA* compared to  traditional media marketing 

Website optimized to maximize lead conversion to sale with aggressive promotions and relevant content on the website, as well as leveraging Google Maps and promotional placement.

22.4%

initial contact-to-sale conversion rate

Custom paid advertising strategy focused on local geography market specific amenities and competitive differentiation in services.

66%

Increased sales volume by MoM**

On-going campaign refinement based on local market review and analysis. Focused on getting customer reviews on website to increase reputation in market.

*Cost per acquisition | **Month-over-month

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Explore how Web.com for Enterprise helps franchise, multi-location, and health care organizations.

CASE STUDY

How a tax and accounting franchisor increased scheduled appointments 63% year-over-year.

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