How a top insect control services franchise increased unpaid
lead volume by 91% month-over-month
As a rapid-growth network, our client needed a robust digital footprint to capitalize on local consumers searching for their services online.
However, their outdated website infrastructure disabled them from delivering consistent branding & messaging to attract consumers in key local markets.
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Corporate Site UX/UI Re-Design
Custom Site Architecture
Photos & Offers
Outcomes in first 12 months
increased total web traffic MoM*
Optimized the website user experience to be device-responsive. Implemented a sub-folder URL structure that incorporates individual, branded location pages into overall website hierarchy.
increased unpaid web traffic MoM*
Applied SEO best practices for corporate and local web pages. Employed custom local content and enabled locations to publish custom photos and offers.
reduced average price-per-lead
In coordination with optimizations made to the client’s network paid search program, increased unpaid lead volume reduced PPLs month-over-month.
*Month-over-month | Feb ‘17 – Feb ‘18