Global internet services provider Web.com’s division focusing on franchise businesses has a new name, Web.com for Enterprise, that better reflects its expertise serving enterprise businesses. The new name, accompanied by a new brand identity, logo and website, is the culmination of an 18-month journey for Web.com.
In 2016, Web.com acquired Yodle, a leader in local digital marketing, and Yodle Brand Networks. Since then, Web.com has worked hard to integrate the two companies, successfully merging Web.com’s customer service orientation with Yodle’s industry-leading technology.
The rebranding celebrates the unification of the two companies under the trusted Web.com brand, which has a 20-year history of success serving more than 3 million customers. It also reduces confusion among customers, who may know the franchise-focused division of the company as Yodle, Web Brand Network, WBN, YBN or Centermark, depending on when they became clients.
Web.com for Enterprise provides customized digital marketing solutions that scale to solve the unique challenges of franchised, multi-location and networked businesses. Under its previous names, Web.com for Enterprise worked with over 10,000 franchise locations and 150 national brands, empowering them with the online marketing tools they need to grow.
Existing customers will continue to enjoy the same high-quality products they’ve come to expect. They’ll also benefit from some exciting changes. Enhanced website platforms and Search Engine Optimization offerings, additional subject matter experts, and more Digital Marketing Performance Analysts will help client companies optimize their online marketing.
It’s all part of Web.com for Enterprise’s mission to help client companies achieve their full potential.
“This is an exciting time at Web.com for Enterprise. We are honored to serve our clients and continue to be a market leader in service and technology innovation,” says Denise Lynch, Executive Vice President of Web.com for Enterprise.