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How to Get Started with our Simple SEO Tool

Search engine optimization, or SEO, is crucial to increase the visibility of your online presence to prospective clients. The Simple Tool makes this procedure simpler. Find out how to implement this method to SEO that is easy to apply and boost the performance of your website.

In this article, we will discuss:

The Simple SEO Tool can help you help you develop a personalized SEO action plan and track your site's performance.

What is Simple SEO?

SEO (Search Engine Optimization) is about optimizing your website and online presence to make it easier for potential customers to find you on search engines like Google, Bing, and Yelp. By including popular keywords and other important factors, you can boost your website's ranking and make your website more visible to customers.

How to Access Simple SEO?

To access your Simple SEO Tool:

  1. Log in to your account via https://www.web.com/my-account/login.
  2. On the left menu, click Marketing.
    Left navigation, Marketing

  3. Click the Manage button.
    • If you have more than one Marketing product, search for Simple SEO, then click Manage. Click the Manage button again.
      Manage

  4. You can now access your Simple SEO Tool by clicking the Open button.
    Open button

How to Set Up Simple SEO Project?

To set up your Simple SEO Project:

  1. Go to your Business Profile page and enter your business information.
    Business Profile

  2. On the same page, you can modify your SEO Settings.
    SEO Settings
    1. Choose a business category that represents your Industry Sector. Category examples include education, plumbing, clothing, and more. Once you begin typing on the empty field, we will suggest different industries.
    2. Select the search engine for which you want Simple SEO to retrieve ranking data in the Rating Data Source field. Users in the USA ought to select Google America. Before you proceed, make sure this is correct since it can no longer be changed after you save it.
    3. When you registered for the service, we requested your URL, which is your domain name or website address. We started crawling your website and compiling our recommendations for your site as soon as you finished your purchase. Note that you cannot modify the URL.
    4. Let us know which Keywords you want your website to rank for to increase website traffic. You can enter a maximum of 30 keywords. Remember that most small businesses cater to a more local audience. Therefore, consider specifying your location or geographic area.

      For example, a Maintenance Mechanic in Jacksonville, Florida, might use Maintenance Mechanic Jacksonville FL, as a keyword.

      Note: These keywords will help us customize our suggestions for your website and give you useful feedback on your ranking changes over time. We also crawl numerous other popular websites, many of which may be your competitors. The more significant elements that can help your site rank higher for your chosen keywords can be found by crawling websites.  

      After you finish setting up your project, we frequently have our initial recommendations for your site within a few minutes, but it could take up to 48 hours to complete the analysis of your site and the scanning of your competitors' websites.
    5. Monitor your Competitors by letting us know which four websites you want us to track for keyword rankings.
    6. Enter the number of hours you'll spend each month optimizing your website in the Project Hours field. This will be used to keep you on course so that your rankings advance.
    7. You may track information, such as traffic and event statistics, using Google Analytics.
      Google Analytics, Verify Connection

    8. Google Search Console enables you to keep an eye on the visibility of your website in Google Search results.
      Google Search Console, Verify Connection

After Setting Up Simple SEO Project

Please select from the options below for instructions on what you can do after setting up your Simple SEO Project:

After analyzing your site and your competitors, we've generated two categories of improvements: Health Check Actions and Performance Actions.

Health Check Actions and Performance Actions

Health Check Actions address specific issues like broken links, mobile compatibility, missing META data, etc., that can negatively impact user experience. Note that search engines favor sites providing good user experience plus useful/helpful content.

Performance Actions are based on industry best practices or what we see your competitors are doing.

Recommended actions can be filtered by category, estimated completion time, and difficulty level. You can filter down to the easy tasks if you wish to complete all the simple ones yourself, leaving your IT specialist or website designer to handle the more difficult tasks.

Based on what you have or have not accomplished, Simple SEO will generate new Performance and Health Check activities each month. We will offer fresh recommendations if you accomplish all of your recommended actions to make sure you continue to advance each month.

The Action Card

Once you've got our list of recommended actions, you can interact with each action card in different ways to make things easier for you. We categorize each recommendation and provide an approximate estimate of how long it should take to complete.

By clicking on each action card, you can find additional help through tips, instructions, and explanations of why it matters. If you're happy with a recommended action, you can add it to your action plan, essentially your to-do list. And if you're unsure about it, you can always decline it for now and return to it later if you want.

Health Checks action card

To improve your rankings, you'll want to focus on your action plan. We've categorized your recommended actions into different groups that are color-coded (for example, Content Creation, Social, and more) so you can easily keep track of what you need to do.

Simple SEO, Planned Actions

To get started, just click on each action card to see details and instructions. If you want to assign tasks to others, you can export the list to an Excel document. Once you've completed an action, just hit Complete and let us know how long it took so we can keep track of how long it took to complete an action.

If you ever find yourself needing to revisit or complete past actions, you can easily do so within the Completed Actions tab.

SEO can be challenging, and if you need assistance completing any recommended actions, our professional services team is available for an additional fee.

After completing the recommended actions, you might not see immediate changes in your search engine ranking. It can take a few weeks for Google and other search engines to discover the changes you've made and update your position in search results.

We gather data at the start of each month to give you an accurate picture of how many keywords you're ranking for and where you stand for each one. You'll also be able to track your progress over time.

Results Tab
 
Note: If you want to see a history of what you have accomplished in the past for a certain period, go to the Archive tab.

Review

Simple SEO Tool helps you control your website's ranking and visibility. To attract more organic traffic and achieve your online marketing goals. Remember, SEO is an ongoing process, but with Simple SEO Tool, you'll be well on your way to success.

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