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Knowledge Base

All About the Marketing Calendar

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Important: This article applies to customers with Online Store, Online Marketplaces, Website + Marketing, and MySchedulr.

Overview

With Marketing Calendar, you can create, schedule, and track all your email campaigns and social posts in one place.

In this article, we will discuss:

Accessing the Marketing Calendar

To access your Marketing Calendar, follow these steps:

  1. In your Account Manager, click eCommerce on the left side of the page.
  1. If you have one eCommerce product, you will see the eCommerce Details page.  
  2. If you have more than one eCommerce product, you will see a list of your eCommerce products. Click Manage next to the product you would like to set up to go to the eCommerce Details page.
  1. From the eCommerce Details page, click Manage Store or Manage.

eCommerce option on left menu and Manage Store button on right portion of page

  1. Click Content on the left navigation menu, then select Marketing Calendar.

Marketing Calendar option on left menu

You have accessed Marketing Calendar.

Using the Marketing Calendar

In your Marketing Calendar, you can execute the following actions:

Changing the Calendar View

You can change the calendar view by clicking Month, Week, or Day on the top-right corner of the Marketing Calendar.

  • Month view
    • In this view, the current date will be highlighted in black. To automatically navigate to the current date, click on the Today link on the top-left portion of the calendar.
    • You can change the month by clicking on the browse icons < > on the top-left.
    • You can only add new blog postsemail campaigns, and social posts by clicking on current or future dates. You cannot add any of these on days that have passed already.
      Marketing Calendar in the Month View
  • Week view
    • In this view, the current day and time will be marked by a red line. To automatically navigate to the current day and time, click on the Today link on the top-left portion of the calendar.
    • You can change the week by clicking on the browse icons < > on the top-left.
    • You can only add new blog postsemail campaigns, and social posts by clicking on the current time or any time after the current time. You cannot add any of these before the current time.
    • You can use the scroll bar on the right side of the calendar to scroll through the time for specific days from Sunday to Saturday.
      Marketing Calendar in the Week View
  • Day view
    • In this view, the current time of a specific day will be marked by a red line. To automatically navigate to the current day and time, click on the Today link on the top-left portion of the calendar.
    • You can change the day by clicking on the browse icons < > on the top-left. 
    • You can only add new blog postsemail campaigns, and social posts by clicking on the current time or any time after the current time. You cannot add any of these before the current time.
    • You can use the scroll bar on the right side of the calendar to scroll through the time of a specific day.
      Marketing Calendar in the Day View

Creating an Email Campaign

You can create an email campaign in your Marketing Calendar by clicking on a current or future date/time, then clicking on New Email Campaign. Doing so will take you to a page where you can create different types of email campaigns.

New Email Campaign option within the Marketing Calendar

To view instructions on how to create an email campaign, please see Creating an Email Campaign.

Creating a Social Post

You can create a social post in your Marketing Calendar by clicking on a current or future date/time, then clicking on New Social Post. Doing so will take you to a page where you can use SocialBooster to connect to different platforms (Google, Facebook, Twitter, Instagram, and LinkedIn) and create and track social posts/campaigns.

Option to add a new social post:

New Social Post option within the Marketing Calendar

For instructions on how to connect to social platforms and create new social posts, select from the options below:

Creating a Blog Post

You can create a blog post in your Marketing Calendar by clicking on a current or future date/time, then clicking on New Blog Post. Doing so will take you to a page where you can create captivating post titles and blog content that you can refine into your own style for your business.

New Blog Post option within the Marketing Calendar

To view instructions on how to create a social blog post, please see Creating a Blog Post.

Tracking Email Campaigns/Social Posts

You can track scheduled email campaigns and social posts in your Marketing Calendar. By clicking on a scheduled email campaign or social post, you will see the scheduled date and time when it will be sent/posted or the scheduled date and time it has been sent or posted.

Scheduled email campaign example:

Scheduled social post example:

enter alternate text

Note: The pencil icon indicates that an email campaign has only been drafted and is not yet scheduled to be sent, while the check mark indicates an email campaign has been successfully sent. To track social posts, click on a social platform icon (e.g., Facebook) to see the details.

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